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Whisky Culture Institute's Exclusive Winter Sale

The Whisky Culture Institute, located in Shibuya, Tokyo, is thrilled to announce its exclusive online winter sale, which will kick off on January 10, 2026. This limited-time event is designed for members, featuring an incredible selection of whisky-related products at discounts of up to 75% off.

Great Discounts on Exclusive Items

With a total of 40 items on offer, this sale presents a unique opportunity to acquire original whisky bottles, newly released tasting notes, distillery posters, and a variety of other merchandise at remarkable prices. Even those who are not yet members of the Whisky Culture Institute can join during the sale period and take advantage of these discounts. Upon joining, new members will receive the latest issue of Whisky Galore along with a promotional flyer for the sale.

Benefits of Becoming a Member

Membership in the Whisky Culture Institute provides access to Japan's only whisky specialty magazine, Whisky Galore, delivered six times a year at an annual fee of 7,920 yen. This fee covers six issues (priced at 1,320 yen each) and includes special privileges such as access to member-only bottles, early purchase rights for tickets to whisky festivals, and exclusive sales.

To learn more about membership, visit Whisky Culture Institute Enrollment.

About the Whisky Culture Institute

Established in March 2001, the Whisky Culture Institute has been dedicated to the dissemination of whisky culture, led by whisky critic Mamoru Tsuchiya. The organization has conducted extensive research into both domestic and international whisky and drinking cultures, gathering and disseminating information. Collaborating with industry professionals, it works on initiatives to educate and foster whisky enthusiasts.

In addition to publishing Whisky Galore and organizing whisky festivals, the Institute has developed qualification programs like the Whisky Connoisseur certification exam and the Whisky Certification test. It has also been running Japan's only tasting competition for whisky and spirits since 2019, known as the Tokyo Whisky & Spirits Competition (TWSC).

Company Overview

• - Company Name: Whisky Culture Institute Co., Ltd.
• - Head Office: 1-10-5 Hiroo, Shibuya-ku, Tokyo 150-0012, Japan
• - President: Mamoru Tsuchiya

Profile of President Mamoru Tsuchiya

Born in 1954 in Sado, Niigata Prefecture, Tsuchiya graduated from the Faculty of Literature at Gakushuin University. After starting his career as a magazine journalist, he moved to the UK in 1987. It was during this time that he first encountered single malt Scotch and became deeply fascinated by it. Upon returning to Japan, he became a whisky critic and was recognized in 1998 as one of the world's five leading whisky writers by Highland Distillers.

Tsuchiya consulted on whisky themes for the NHK morning drama Massan, which aired from September 2014 to March 2015. He is a prolific author, having written numerous books including The Complete Guide to Single Malt Scotch, The Complete Guide to Blended Whisky, and more. He is also the editor-in-chief of the bimonthly Whisky Galore magazine and serves as the Chairperson for the Japanese Whisky Day Committee and the representative director of the newly established Japan Whisky Culture Promotion Association (JWPC) as of July 2024.

As the Whisky Culture Institute prepares for its upcoming winter sale, it invites whisky lovers to explore its offerings and enjoy the extensive benefits of becoming a member. Don't miss this chance to enhance your whisky collection while enjoying significant savings!