TCL Showcases Cutting-Edge Innovations at MWC 2025 as Official Olympic Partner

TCL Showcases Cutting-Edge Innovations at MWC 2025

TCL, a leader in consumer technology, has taken a monumental step by becoming the official global partner for audiovisual and home appliance equipment at the Olympic and Paralympic Games. This exciting partnership was officially revealed at the Mobile World Congress 2025 (MWC), a premier event that highlights the latest advancements in mobile and communication technologies. This marks TCL's first major appearance at an international expo since the announcement of its Olympic partnership.

Held in Barcelona, MWC 2025 is set to be one of the largest gatherings in the mobile innovation space, attracting over 101,000 attendees from around the globe in 2024. TCL's presence this year takes up a significant 400 square meters of exhibition space, doubling the size from the previous year, showcasing their commitment to innovation and global connectivity.

Joanne Du, CEO of TCL Industries, expressed pride in representing the company at this globally recognized event. "We are thrilled to present our technologies at MWC 2025 as the official partner of the Olympic and Paralympic Games," she stated. "Beyond showcasing our dedication to driving innovation that enhances everyday lives, our participation at MWC 2025 allows us to engage with the global industry to explore new opportunities in display technology, 5G connectivity, and AI-driven solutions. Through these efforts, we aim to redefine smart experiences and shape a better future for all."

As part of TCL's partnership with the Olympic Games, the company is poised to elevate experiences for both spectators and athletes. From digital displays at the Olympic venues to smart home appliances in the Olympic village, TCL's involvement aims to enhance the event's overall atmosphere. This collaboration aligns with the International Olympic Committee's focus on integrating AI to improve on-site and at-home experiences. A standout initiative, known as 'Athlete Moment', is designed to help athletes stay connected with their family and friends during competitions, emphasizing the importance of emotional support in high-pressure environments.

Among the technological highlights introduced at MWC 2025 is the APEX brand by TCL CSOT, focused on delivering enjoyable viewing experiences with reliable visual health, sustainability features, and limitless imagination. The launch included their ink-jet printed OLED displays along with industry-leading innovations like the world's first OLED laptop equipped with an under-panel camera technology.

Furthermore, TCL reaffirmed its commitment to user-centered innovation by showcasing its RayNeo Air 3s AR glasses, which incorporate the world's first dual acoustic chamber for superior sound quality. The RayNeo X3 Pro was also unveiled, utilizing the smallest lightweight motor in the world for an unparalleled design experience. These products exemplify advancements in display technology, design, and intelligence, seamlessly integrating digital interactions into everyday life.

Founded in 1981, TCL has dedicated itself to promoting a smart and healthy lifestyle by providing next-generation intelligent experiences. With 46 R&D centers and 38 production sites globally, TCL operates in over 160 countries and regions. Their presence at MWC 2025 solidifies the company's dedication to enhancing daily lives through technological advancements.

By partnering with the Olympic and Paralympic Games, TCL aims to not only elevate the overall Olympic experience through technology but also contribute to a more connected future for everyone. This partnership showcases TCL's ongoing commitment to creativity and innovation in every aspect of life.