#United States #San Francisco #AI tools #The Brief #Creative Agencies

The Brief Unveils the Agency Package

In a significant development for creative agencies, The Brief has launched an innovative product suite called 'The Agency Package'. This new offering harnesses the power of AI to streamline creative and marketing processes, specifically tailored for the needs of agencies.

The Brief, known as a pioneering platform for marketers utilizing AI technologies, has garnered attention from over 800 agencies across the globe. With this launch, they aim to provide an accessible and efficient solution to the common challenges faced by creative teams. The Agency Package is designed as a plug-and-play AI creative department, enabling agencies to ramp up their production capabilities while maintaining a firm grip on their creative identities.

A Comprehensive Solution for Modern Agencies

Tammy H. Nam, the CEO of The Brief, highlights the primary advantages of The Agency Package. She mentions, "For many of our agency customers, The Brief has become their best-kept secret — a creative partner that helps them do more with less, even amid constant pressure on teams and budgets." This suite is not merely an addition to their existing tools but is meant to replace repetitive tasks, allowing creative professionals to focus on what they do best: crafting exceptional work.

Key Features of The Agency Package:

• - Faster Production: The platform promises to create campaign assets ten times quicker, turning around projects in hours rather than days, thus aiding in meeting tight deadlines.
• - Custom Brand Kits: Agencies can maintain their clients' branding integrity from a single, centralized account, which is crucial for identity management.
• - Branded Share Links: This feature allows agencies to showcase their work in a branded environment when seeking client approvals.
• - Multi-Format Capabilities: With the ability to create static, HTML5, or video ads and deploy them across major ad networks like Meta, Google, and others, agencies can operate on multiple fronts easily.
• - Transparent Pricing: Credit-based plans ensure straightforward and scalable creative production, helping agencies manage their budgets effectively.
• - DAM Integration: Importing assets directly from a Digital Asset Management system enhances workflow efficiency.

Responding to Market Demands

The advertising landscape today resembles a perfect storm, with agencies grappling with budget cuts, shorter timelines, and heightened client expectations for personalized and impactful campaigns. According to the IAB's State of Data 2025 Report, approximately one-third of agencies and brands have integrated AI tools into their operations. The Brief is working to widen access to these technologies, making them a viable solution for every creative team.

"The traditional agency model is being squeezed from all sides," Nam insists. The Agency Package is an effort to help agencies expand their capabilities without increasing personnel costs or risking designer burnout. It allows teams to take on more projects, formats, and campaigns effectively.

Success Stories from Early Users

More than 800 agencies, including prominent names such as Ogilvy, BBDO, Havas Media Network, and Dentsu, have already begun leveraging The Brief to enhance their operations. One such user, Nancy Casey Humphrey from Karsh Hagan, an independent agency in Denver, CO, states, "With The Brief, we've transformed our production workflow overnight. What used to take a week is now done instantly, without sacrificing creative control."

According to Humphrey, the time saved has not only elevated their creative output but has also turned their production capabilities into a revenue stream. Her expression reflects the sentiments of many creative agencies that rely on The Brief’s platform.

Scalable Solutions for Growing Agencies

The Agency Package is designed with scalability in mind. It includes multi-seat options, shared brand kits, and flexible credit pricing models that cater to individual projects or broader network needs. Moving forward, The Brief continues to focus on removing friction from the marketing process, enabling agencies to transition smoothly from insights to impactful executions.

Conclusion

As The Brief bolsters its offerings with The Agency Package, it reflects a broader trend in the marketing industry — the empowering of agencies to harness AI not just for efficiency but for creative excellence. For those ready to embrace a new era of creative automation, The Agency Package may well be the game changer on the horizon.