Establishment of Furusato Partners for REIT Formation
Furusato Partners, a new asset management company, has been formed on December 15, 2025, by
NBI Holdings and
PROSPER, alongside the
Showa Lease Company, all based in Tokyo. The aim of this initiative is to establish a Real Estate Investment Trust (REIT) to foster local revitalization through investments in regional hotels and inns, with the operational launch of the REIT set for 2029.
Background of Furusato Partners
NBI Holdings, led by CEO Takayuki Kanaya, has a vision to enhance local communities and enrich Japan's future through local revitalization. Since April 2025, they have invested approximately 20 billion yen into various inns and hotels across the country. On the other hand, PROSPER, under the leadership of CEO Yozo Tachibana, launched the
PROSPER Japan Growth Support Fund in May 2023, targeting investments primarily in SMEs related to the hospitality industry. Together, the combination of NBI Holdings’ property-centric approach and PROSPER's focus on corporate investments aims to create a robust framework for regional revitalization. The synergy between the two firms is expected to facilitate a quick expansion of asset size, thereby enhancing the viability of forming the REIT.
The Vision for Local Revitalization through REITs
Furusato Partners is designed to serve as a platform for creating a REIT aimed at the revitalization of local tourism. The company plans to collaborate with regional financial institutions to build a structure that allows for sustainable value creation in local areas. By accepting investments from these regional institutions,
Furusato Partners will enable them to directly engage in their local revitalization efforts alongside the asset management company, thus creating a powerful partnership.
Timeline of Events
- - December 2025: Establishment of Furusato Partners.
- - First Half of 2027: Formation of PRE-REIT (Bridge Fund).
- - First Half of 2029: Commencement of REIT operations.
Company Overview
Furusato Partners
- - Company Name: Furusato Partners Ltd.
- - Location: 5F Hibiya Central Building, 1-2-9 Nishishinbashi, Minato-ku, Tokyo
- - Representatives: Nami Murata, Midori Ezobuchi
- - Capital: 3,000,000 JPY
- - Business Type: Investment Management
- - Shareholders: NBI Holdings (47.5%), PROSPER (47.5%), Showa Lease (5%)
NBI Holdings Overview
- - Company Name: NBI Holdings Co., Ltd.
- - Location: 5F Hibiya Central Building, 1-2-9 Nishishinbashi, Minato-ku, Tokyo
- - CEO: Takayuki Kanaya
- - Capital: 50,000,000 JPY
- - Business Type: Real Estate Investment, Financial Services, Local Revitalization
- - Licensing: Registered with Financial Services Agency, Kanto Local Finance Bureau (License No. 3494)
PROSPER Overview
- - Company Name: PROSPER Co., Ltd.
- - Location: 5-9-1 Toranomon, Minato-ku, Tokyo
- - CEO: Yozo Tachibana
- - Capital: 20,000,000 JPY
- - Business Type: Private Equity Fund Operations
Showa Lease Overview
- - Company Name: Showa Lease Co., Ltd.
- - Location: Nihonbashi Muromachi 2-4-3, Chuo-ku, Tokyo
- - CEO: Nobusuke Taizan
- - Capital: 29.36 billion JPY
- - Business Type: Comprehensive Leasing Services
For inquiries, please contact NBI Holdings’ PR and IR Department at Tel: 03-6263-9193.