#Canada #Montreal #Electric Motors #Rockit Motors #IEC Holden

Rockit Motors: A New Identity and Robust Future

IEC Holden has rebranded as Rockit Motors, marking a transformative moment in its 121-year legacy in electric motor and generator manufacturing. This name change, alongside a new brand identity and official website, is more than just a cosmetic change; it signals Rockit Motors' commitment to lead the electrification movement in North America.

A History of Innovation

Rockit Motors was founded in 1905, establishing itself as a trusted manufacturer of electric motors, alternators, rotors, stators, and coils. Over the years, the company has built a solid reputation for quality and reliability, making it a preferred partner for a variety of Fortune 500 companies. The decision to transition from IEC Holden to Rockit Motors reflects a strategic move to align its brand with the evolving demands of the market while staying true to its roots.

Embracing the Electrification Boom

The rebranding comes at a pivotal time when industries such as e-mobility, power generation, robotics, and rail are experiencing significant growth. Rockit Motors is positioned as North America’s largest contract manufacturer in these sectors. By adopting the new name, the company aims to assert its leadership and underscore its mission to support customers who are championing the manufacturing renaissance across the continent.

CEO Rob Briscoe emphasizes, "Rockit Motors is who we've always been. Now the world knows it." This statement encapsulates the company's essence—trust, speed, flexibility, and quality—critical attributes that foster growth and innovation in a competitive market.

Recent Developments and Future Goals

The rebranding aligns with Rockit Motors' recent completion of a substantial financing round, positioning the company for aggressive business expansion. Notably, the addition of MKB Equity Partners enhances its financial standing, paving the way for more ambitious projects.

In September 2025, the company acquired Motor Coils Mfg Ltd. in Ontario, illustrating its commitment to bolster capabilities and customer offerings. This acquisition allows Rockit Motors to provide a broader range of aftermarket fleet overhaul solutions, thereby enhancing its competitive edge in the marketplace.

Commitment to Excellence

As Rockit Motors looks to the future, its endeavor to inspire customer success will remain unchanged. The company seeks to find synergies with like-minded partners who share a vision of innovation in manufacturing. This approach not only promises growth for Rockit Motors but also sets a precedent for mutual success within the industry.

With operational facilities across North America, including locations in Mexico, New York, Quebec, and Ontario, Rockit Motors is poised to maintain its status as a premier electric motor manufacturer. Looking ahead, industry trends indicate that demand for electric motors and autonomous technologies will only grow, and Rockit Motors is preparing to meet this challenge with its commitment to quality and customer service.

For more information on Rockit Motors, visit rockitmotors.com or reach out via email. The rebranding of IEC Holden to Rockit Motors marks the beginning of an exciting chapter, not just for the company, but for the entire electric motor manufacturing industry.