IBM Enhances Scuderia Ferrari App with New AI Features for Fans in 2026

IBM and Ferrari Launch Advanced AI Features for Scuderia Ferrari App

As the excitement builds for the inaugural Formula 1 Miami Grand Prix in 2026, IBM (NYSE: IBM) has partnered with Ferrari to revolutionize fan engagement through new AI-powered capabilities in the Scuderia Ferrari app. Designed to strengthen the bond between Ferrari and its passionate global fan base, the app is set to elevate the race-day experience for nearly 400 million Tifosi worldwide.

Enhanced Features of the Scuderia Ferrari App

The newly improved app incorporates innovative features powered by IBM's watsonx technology, making it easier for fans to immerse themselves in the Scuderia Ferrari experience. One notable addition is the AI Companion, a sophisticated digital guide designed to provide fans with personalized insights. This feature allows users to ask questions using conversational prompts, whether they're curious about the differences between the SF-26 and previous Ferrari models or seeking information about the team's achievements.

Moreover, the integration of Watsonx Orchestrate technology ensures that responses are contextually rich, drawing from Scuderia Ferrari's historic performance data and curated knowledge bases. The app fosters a more interactive atmosphere, helping fans stay informed throughout the race week and beyond.

Another major upgrade is the unified Game Center, a vibrant interactive hub where fans can participate in race predictors, quizzes, and challenges tied to live Grand Prix moments. With dynamic features such as global leaderboards and digital rewards, the Game Center transforms race weekends into thrilling and shared experiences for Tifosi everywhere. The new Countdown Quiz encourages users to test their racing knowledge under time constraints, adding an element of excitement to participation.

Additionally, the Achievements tab in the Profile section enables fans to unlock digital badges through engagement, which can easily be shared on social media platforms.

A New Era of Engagement

Across each race weekend, the app's enhanced Race Center experience brings deeper insights into the on-track action. It offers improved real-time driver data and detailed session timelines to keep fans informed during practice, qualifying, and the race itself. Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM, highlights the evolving expectations of modern fans: "Today, fans desire more than just information; they want to connect intimately with every aspect of the sport, from the cars to the drivers, and even amongst themselves. Our aim is to leverage AI at the heart of the Scuderia Ferrari app experience to revolutionize this engagement."

IBM serves as the Official Fan Engagement and Data Analytics Partner for Scuderia Ferrari HP, collaborating closely with the team to overhaul their mobile app and integrate advanced AI functionalities. Following its relaunch in May 2025, the app has seen impressive growth metrics, boasting a 35% increase in cumulative downloads and a 36% rise in Average Monthly Active Users since its introduction. Furthermore, the number of users actively engaging during races has surged by 56%, along with a remarkable 62% uptick in views and a 35% increase in engaged sessions.

Looking ahead, IBM is committed to continually enhancing the Scuderia Ferrari app experience throughout the 2026 Formula 1 season. Fans can download the redesigned app for their mobile devices from the Apple App Store and Google Play Store. For more information about this exciting collaboration, visit IBM's official site.

About IBM

IBM is recognized globally as a leader in hybrid cloud and AI solutions, offering consulting expertise that enables clients in over 175 countries to leverage insights from their data efficiently. The company's advancements in AI, quantum computing, industry-specific cloud solutions, and consulting services empower governments and enterprises in critical sectors to undergo rapid digital transformations. Visit www.ibm.com for additional details on their innovative offerings and initiatives.