W Hotels Unveils W Florence in the Heart of Tuscany
W Hotels has officially opened its doors to W Florence, marking the brand's commitment to luxurious lifestyle hospitality and the artistic heritage of Florence. Located in the historic
Piazza dell'Unità Italiana, this luxurious property is housed in the former
Grand Hotel Majestic, beautifully restored with a vibrant, contemporary touch while maintaining its historic charm.
This grand opening adds to W Hotels' expanding presence in Italy, following the openings of
W Rome,
W Prague, and
W Budapest. With 119 exquisite guest rooms, including 16 suites and a stunning penthouse, W Florence offers a variety of stylish accommodations designed to provide an immersive experience for guests. Each room pays homage to the city’s rich history through its design, while also embodying modern elegance and comfort.
A Bold Design Statement
The architectural design of W Florence, envisioned by renowned Florentine architect
Lando Bartoli, reflects the city’s unique character with its iconic stone facade and modern twists. Italian architecture firm
Genius Loci Architettura has meticulously restored the building to meet sustainability standards, ensuring that W Florence contributes positively to its environment.
Inside, guests are greeted by an impressive mural from
Adam Ellis Studio, celebrating iconic Florentine heritage while weaving in modern Italian culture. The hotel’s W Lounge serves as a vibrant social hub, integrating live music, cocktails, and a sense of community among guests. The space is adorned with 1960s vintage design elements, creating a nostalgic yet fresh atmosphere for visitors.
Culinary Highlights
W Florence takes dining to a new level by offering an eclectic culinary journey across distinct venues.
Tratto, inspired by a Michelin-starred collective, will offer contemporary Italian dishes while keeping traditional flavors at heart.
Zefiro Rooftop, opening later in the summer, promises stunning views accompanied by creative cocktails and pop-up events, making it a must-visit spot in Florence.
Finally,
Akira Back, spearheaded by a Michelin-starred chef, will elevate the dining experience by fusing Japanese and Korean cuisines with Tuscany’s local flavors, providing guests with unforgettable gastronomic adventures.
Catering to Business and Leisure
W Florence goes beyond luxury accommodations; the hotel includes top-of-the-line facilities such as a state-of-the-art fitness center,
FIT, available for guests throughout the day. For business travelers, the hotel features several versatile meeting spaces equipped with advanced technology to cater to various needs, ensuring that events hosted here are both productive and stylish.
As W Hotels continues to expand its reach through Europe and beyond, W Florence stands out not just as a hotel but as a cultural hub where the vibrancy of Florence meets the modernity of luxury hospitality. To experience this unique blend and explore all that W Florence has to offer, visit
www.wflorence.com and follow @wflorence.hotel on social media.
With a commitment to creativity, culture, and connection, W Florence not only represents a new chapter for this iconic brand but also an invitation for travelers to immerse themselves in the historical and artistic wealth of Florence.