#Japan #Tokyo #Yuki Yamada #Pureora #Carbonated Toothpaste

Introducing Pureora’s New Carbonated Toothpaste

Kao Corporation is set to unveil its latest product under the popular Pureora oral care brand, "Pureora Carbonated Toothpaste: Floating Whitening" on July 11, 2026. This innovative toothpaste promises to lift and eliminate accumulated stains and discoloration from teeth, restoring their natural brightness. In line with this launch, a brand new commercial starring actor Yuki Yamada will be available for online viewing starting July 6, followed by nationwide television broadcasts from July 11.

The Unique Features of Pureora Carbonated Toothpaste

The Pureora Carbonated Toothpaste is specially formulated with carbonated bubbles that target debris and bacteria hiding in gum pockets and between teeth. Unlike traditional toothpaste which utilizes water in its formulation, this unique toothpaste is non-aqueous, causing carbonated bubbles to form upon contact with moisture in the mouth—resulting in fine, effervescent foam that covers every corner of your mouth.

Enhancing the whitening effect, the formulation includes sodium polyphosphate, which acts as a cleaning agent that not only lifts stains from the surface of the teeth but also helps in strengthening tooth enamel with a high fluoride concentration of 1450ppm, significantly reducing the risk of cavities. This toothpaste’s flavor is a rare White Sparkling essence, making it an appealing choice for those cautious about gum disease or visible stains.

The Dynamic New Commercial Featuring Yuki Yamada

In the commercial, Yuki Yamada showcases the product's unique qualities in a vibrant setting. The narrative kicks off as Yamada takes a moment to enjoy his time on a sunny balcony while examining the toothpaste. As he begins brushing his teeth, the carbonated bubbles burst forth, creating an excitingly dramatic effect as they envelop him completely. This vibrant display beautifully captures the product's signature carbonation experience and the concept of ‘floating whitening’.

In addition to the TV spot, an interview with Yuki Yamada will be released simultaneously, providing behind-the-scenes insights into the commercial and discussing his personal experiences, including a humorous anecdote about being covered in foam during filming. His candid reflections introduce fans to a fun side of his personality.

Behind the Scenes of the Commercial Shoot

To bring the dynamic visualization of the carbonated bubbles to life, the filming employed a significant amount of foam, with synchronized bubble bursts. Yamada revealed that his performance required precision timing to effectively convey surprise and joy as the bubbles enveloped him. He admitted feeling a mixture of excitement and nervousness throughout the process. Despite the challenges, he found the experience enjoyable and had praise for his team’s support during the multiple takes required due to the extensive use of foam. The collaborative atmosphere on set contributed to the commercial’s engaging execution.

Special Commentary from Yuki Yamada

In relation to his experience with the product, Yamada shared that the effervescence of the carbonated bubbles adds an enjoyable twist to the brushing, enhancing the overall effectiveness in removing stains while providing a refreshing feeling. He expressed excitement about the product's potential to appeal to a broad audience, noting that even those around him reacted positively, eager to try it for themselves.

As summer approaches, where social interactions increase, Yamada emphasizes the importance of making an excellent first impression. He advocates a gradual approach to building rapport, focusing on subtlety and respect for personal boundaries, and putting value on the connection formed over time.

Conclusion

Pureora’s Carbonated Toothpaste: Floating Whitening not only introduces a novel brushing experience but also emphasizes self-care and oral health. With Yuki Yamada as the face of its campaign, this product is anticipated to create a buzz in the market. Fans and consumers alike are encouraged to embrace the “floating whitening” experience.

To witness the unique features and excitement of Pureora’s new product, check out the commercial and engage with the amazing journey of Yuki Yamada in the making of this vibrant ad campaign.

_Catch the commercial here: 15-second CM video_