#New Brand #Yayoi Ken #Miramall

Yayoi Ken's New Brand Image

In a celebrated occasion, Yayoi Ken, a beloved chain of Japanese dining establishments, has officially launched its redesigned brand image with the opening of its new outlet at Miramall Higashikawachida Station. The store, which reopened its doors on September 17, 2023, at 10:00 AM, is part of the company's ambitious plan to expand its presence to 360 locations across Japan by the end of August 2025.

This new location represents a modern interpretation of tradition, showcasing the company’s updated logo, emblem, and overall branding aesthetic recently revealed in December 2023. Visitors can expect to see a sophisticated visual environment that captures the essence of ‘wa’ (Japanese harmony) through contemporary design. Key features include an elegant new sign, stylish noren (traditional fabric hanging) that reflects the restaurant's cultural roots, and walls decorated with historical motifs related to Yayoi Ken's heritage as