#United States #Jersey City #Goya Foods #Hispanic-owned #American brand

Goya Foods Celebrates 90 Years

Goya Foods, the largest Hispanic-owned food company in the United States, proudly commemorates its 90th anniversary this year. Established in 1936, Goya has a rich history of culinary achievement, entrepreneurship, and cultural engagement. From humble beginnings in a small storefront in Lower Manhattan, Goya has evolved into a global food leader, known for its commitment to quality and tradition.

Peter Unanue, an executive at Goya Foods, shared, "Goya's story is an American Dream come true. It reflects the journey of immigrants who arrived with determination and a vision, building a business that shared their culture through food." This statement embodies the essence of Goya, a brand that has consistently welcomed newcomers by feeding them, and fostering community ties through the universal language of food.

From its inception, Goya aimed to provide authentic food products that resonated with the Latino community in New York. Over the decades, it has grown significantly, with 25 manufacturing and distribution facilities worldwide and a portfolio boasting over 2,500 products. The workforce has expanded to include more than 4,000 employees who are united in their commitment to delivering high-quality food that celebrates Latin culture.

As the company flourished, it became synonymous with Latin cuisine across America, introducing countless consumers to staples like beans, rice, and spices. Goya's dedication to quality and authenticity has earned it a reputation that extends beyond the Latino community, establishing the brand as a household name embraced by diverse consumers who appreciate great taste.

Goya’s growth is a blend of innovation and tradition. While deeply connected to its cultural roots, Goya has adapted to modern consumer preferences, creating a wide array of products that cater to contemporary lifestyles while preserving the authentic flavors that made it popular. Today, you can find Goya products in major supermarkets across the U.S. and in markets worldwide, showcasing the brand’s commitment to sharing Latin flavors across the globe.

In addition to commercial success, Goya has a long-standing tradition of community support through its Goya Gives initiative. The company contributes to disaster relief efforts, hunger alleviation projects, scholarships, and other community partnerships, focusing on helping immigrants and working families. This aspect of Goya's mission guarantees that as the brand grows, so does its commitment to giving back to the communities it serves.

The celebration of Goya’s anniversary will include events across the nation, cultural collaborations, social media campaigns, contests, and special merchandise. These initiatives will honor the company’s legacy while also highlighting new product launches that reflect its future direction. To learn more about Goya’s journey and contribute to the celebration, you can visit Goya's 90th Anniversary.

Goya Foods, Inc., founded in 1936, stands as America’s largest Hispanic-owned food company, continuing its role as a leader in Latin American food and condiments. The combination of genuine ingredients, bold seasonings, and simple preparation ensures Goya’s products cater to everyone’s palate, allowing for a diverse range of culinary experiences.

For more information about Goya Foods and its offerings, visit Goya's website.