#Japan #Kamakura #Kamakura Goro #Rabbit Can #Kamakura Hangetsu

Kamakura Goro Week 2026: A Celebration of Flavor and Tradition

Each year, the first week of May marks a significant occasion for sweet lovers and cultural enthusiasts alike in Kamakura: Kamakura Goro Week. This year, from May 1 to May 6, 2026, the festivities coincide with Kamakura Goro Day, celebrated on May 6, as officially recognized by the Japan Anniversary Association.

During this special period, Kamakura Goro, renowned for its artisan sweets, introduces a delightful seasonal treat: the 'Rabbit Can - Colorful Hydrangeas'. This limited-edition can features a charming design showcasing the colorful hydrangeas that bloom throughout spring in Kamakura, accompanied by the brand's iconic moon rabbit symbol. This embossed tin includes a mix of popular chocolate sand and a seasonal lemon sand, perfect for indulging yourself or as a unique gift. Not only does the tin serve as a treat, but it also transforms into a wonderful decorative item or storage container once emptied.

Special Promotions and Events

As part of the celebrations, visitors to the Kamakura Goro Main Store, located along the picturesque Komachi Street, will be treated to an array of sweet initiatives:
1. Free Kamakura Hangetsu (Ogura Flavor) with Purchases: Customers who spend over ¥1,620 (including tax) will receive a complimentary piece of Kamakura Hangetsu, a beloved rice cracker filled with a light cream that has garnered immense popularity since its release in 1998, exceeding a staggering 300 million sales. The giveaway, beautifully wrapped in a special Hangetsu bag, will be available at four direct stores, including the main store, for the duration of the week.

2. Daily Sales of Waré Hangetsu: Exclusively available at the main store, the Waré Hangetsu will be sold every day during the week. Known for its unique composition, this is a version of the signature rice cracker with a delightful peanut flavor, made with roasted peanuts baked into a luscious dough.

3. Social Media Giveaways: Fans can participate in a dedicated social media promotion on Kamakura Goro's official accounts. By following their Twitter (X) and reposting their campaign posts with the hashtag #KamakuraGoroDay2026, participants will have a chance to win the newly released Rabbit Can and an exclusive set of Kamakura Hangetsu that includes assorted flavors.

4. Favorite Flavor Election: Engage with the brand by voting for your favorite flavor of Kamakura Hangetsu. This delightful snack comes in several varieties, including traditional Ogura and Matcha options, along with limited seasonal flavors. Participants who complete the online survey will enter a draw for a chance to win a special assortment of the Hangetsu treats.

Experience the Essence of Kamakura

The Kamakura Goro Main Store, which dates back several centuries, is nestled in the picturesque city of Kamakura, a place known for its rich history, natural beauty, and exquisite sweets. The location itself is a gateway to cultural experiences and serves as a testament to Kamakura's legacy as a city that blends artistry with tradition. The store continues to create and innovate, offering beloved confections that are cherished by visitors and locals alike.

Don't miss out on the sweet surprises during Kamakura Goro Week! Whether you're a fan of intricate sweets or simply looking to try something new, this event is an exceptional opportunity to explore the enchanting flavors of Kamakura.

For more details, visit their official website or follow them on Instagram.