ECKŌ UNLTD. Welcomes Jalen Williams as New Brand Ambassador and Collaborator

ECKŌ UNLTD. Partners with Jalen Williams

In an exciting development for streetwear enthusiasts and basketball fans alike, ECKŌ UNLTD., the legendary brand that defined '90s and early 2000s urban fashion, has announced a partnership with NBA All-Star Jalen (J-Dub) Williams. This collaboration sets the stage for a unique fusion of sports and street culture, as Williams takes on dual roles as brand ambassador and capsule collaborator for the company.

Jalen Williams: Rising Star

Currently showcasing his standout skills as a vital player for the Oklahoma City Thunder, Jalen has played a pivotal role in leading the team to secure the top spot in the fiercely competitive Western Conference and earn a playoff berth. Just in his third season, Williams has already made his mark by being named to the 2025 NBA All-Star Team. At only 23 years old, he is celebrated as one of the league’s most dynamic and versatile talents.

A Fashion Icon On and Off the Court

However, Jalen’s influence transcends the basketball court. He has garnered recognition as one of the best-dressed players in the NBA, making his tunnel walks something fans and fashion critics eagerly anticipate. Jalen's reflection on his personal relationship with the ECKŌ brand reveals a deep-rooted admiration, recalling the days when he saw hip-hop icons like Method Man and Ghostface Killah in vintage Eckō Unltd. ads—a testament to the brand's impactful legacy.