Embrace a Sustainable and Delicious Future with Picard in June

Embrace Delicious Sustainability with Picard

This June marks the Environmental Month, an opportunity to reflect on our choices while enjoying delightful flavors. Picard, a renowned frozen food specialist from France, has been leading the way in promoting sustainability with its innovative offerings. Under the umbrella of Ion Saveur Co., Ltd., headquartered in Chuo, Tokyo, Picard aims to provide consumers with options that are both good for the planet and pleasing to the palate.

As we welcome Environmental Month this June, Picard invites everyone to take the first step towards a sustainable lifestyle with little actions that collectively make a significant impact. Remember, the act of choosing can play a pivotal role in shaping a better future.

Why Choose Frozen Food?

One of Picard's key philosophies is that freezing food at its peak freshness preserves its taste and nutrients effectively. Upon harvesting, their products undergo rapid freezing to lock in seasonal flavors and vitamins. This method not only allows consumers to use just the right amount of food, thus reducing waste, but it also simplifies the preparation process for busy lifestyles.

Additionally, some items are frozen using advanced technology at temperatures lower than -30°C, ensuring that taste and texture remain intact. By choosing frozen foods, you not only get to enjoy the freshest flavors all year round but also help in minimizing food waste.

Embracing Nature's Bounty: The Choice of Field Cultivation

Many of Picard's vegetables and fruits are cultivated in harmony with nature's rhythms through field cultivation. Harvested at optimal times, these ingredients are preserved in a way that highlights their freshness and flavor. By freezing these seasonal delights, Picard enables customers to enjoy the best tastes regardless of the season.

Quality Assurance from Farm to Freezer

Picard prioritizes quality by selecting the best-suited varieties for freezing and maintaining strict quality control in collaboration with producers. They offer products that are pre-peeled and pre-prepared, minimizing food waste and enhancing convenience for home cooks. Moreover, Picard's portion-controlled items align with eco-friendly practices, making cooking easy and waste-free.

Sourcing with Care for the Environment

Picard is dedicated to sustainable sourcing, using seafood that meets the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) certifications, promoting responsible fishing and farming practices. Additionally, they practice agroecological methods to minimize pesticide use. Transitioning to recyclable packaging materials highlights their commitment to reducing environmental impact.

Join Picard in Making Sustainable Choices

As part of their commitment to raising awareness about sustainable living, Picard is launching some exciting campaigns this June, including:

Sustainable Good Choice Marche

This market event aims to reevaluate near-expiration products as valuable options, promoting environmentally friendly living. You will find a range of eco-friendly vegetables and portion-sized items that help reduce food waste, encouraging sustainable consumption in daily life. The event runs from June 6th to June 19th at 11 Picard stores and online.

Cooler Bag Smart Choice

To maintain quality from store to home, Picard is promoting the use of reusable cooler bags. Not only do these bags help keep items chilled, but they also contribute to reducing single-use plastics. From June 6th until June 19th, selected cooler bags will be offered at a 10% discount, further incentivizing their use. Customers bringing these bags to the Weekend Marche organized during late July can earn double points on purchases, fostering a culture of sustainable shopping.

Looking Ahead

With a focus on the environmental benefits and convenience of frozen foods, Picard is committed to ongoing sustainable efforts and communication. June's Environment Month serves as a great stepping stone, bringing the public closer to making “delicious choices for a sustainable future.”

Don't miss out—check out Picard’s official online store, Instagram, X (formerly Twitter), and Facebook pages for updates and more information.

For inquiries, contact Ion Saveur Co., Ltd. at 03-5651-7720.