Tokyo Africa Selection 2025: A Glimpse into Cutting-Edge African Fashion

Tokyo Africa Selection 2025: A Showcase of Vibrant African Fashion

From September 16 to September 22, 2025, the Seibu Shibuya store will transform into a colorful epicenter of African fashion with the unveiling of "Tokyo Africa Selection 2025". Organized by Stage Bank, this event promises a groundbreaking experience, shining a spotlight on emerging apparel and accessory brands from various African nations, including Nigeria, Egypt, Kenya, and Ghana.

A New Era in Fashion

The next wave of fashion is making its way from Africa, challenging the global market with fresh perspectives and innovative designs. The rise of Afro-centric brands has gained international acclaim, especially with luxury labels like LVMH and Gucci actively collaborating with African designers. This pop-up event aims to break the stereotype that African fashion is limited to colorful prints and traditional garments. Instead, it embraces a multi-faceted view of contemporary African identity, diving into themes of sustainability, street culture, and artistic jewelry.

Engaging Pop-Up Experience

Tokyo Africa Selection 2025 is designed to be an immersive experience, inviting visitors not just to shop but to connect with the rich stories behind each brand and garment. With a focus on brands that emphasize social responsibility and environmental care, attendees can expect a shopping experience that is much more than consumption—it is about sharing narratives and values.

Event Details

- Date: September 16 - September 22, 2025
- Time: 10:00 AM - 8:00 PM
- Venue: Seibu Shibuya, Event Space, 2nd Floor, A Building, Tokyo
- Location: Access Information

The event is co-hosted by Uzuri LLC, aiming to create stronger connections between African creators and the broader commercial landscape in Japan.

Featured Brands

Several exciting brands will showcase their collections:

PITH Africa

PITH Africa is a unisex fashion label born in Lagos, Nigeria. Founded in 2017 by friends who met in university, this brand embodies the evolving identity of Africa through fashion, art, and experiences. Their designs draw inspiration from Lagos street culture, and they actively engage in sustainable practices, including upcycled denim collections crafted by local artisans. By fusing creativity with cultural depth, PITH has captured attention on the global fashion stage.

WAFFLESNCREAM (WAF)

Founded in 2012, WAFFLESNCREAM is Nigeria's first skateboarding brand, led by Jomi Marcus-Bello. This brand not only creates trendy oversized shirts and pants but also fosters community through skate parks and events. WAF merges streetwear with skate culture, integrating African identity into its designs, which resonate both locally and internationally.

OBIDA

OBIDA, designed by Obida Obioha, blends traditional Adire dyeing with modern minimalism. Known for its symbolic logo reflecting West African heritage, OBIDA has participated in international exhibitions, elevating the Nigerian fashion scene with pieces that celebrate both tradition and contemporary design.

AAKS

A luxurious bag brand from Ghana, AAKS specializes in raffia weaving techniques, combining traditional craftsmanship with modern aesthetics. Its colorful and intricately woven bags are not just fashion accessories; they signify sustainability and empowerment for local female artisans.

Up-Fuse

Up-Fuse from Cairo is a sustainable brand that turns discarded plastic bags into stylish bags and accessories. Known for its modern designs and vibrant patterns, Up-Fuse actively supports local communities by creating jobs for women and youth.

Ocean Sole

Based in Nairobi, Ocean Sole transforms discarded flip-flops into beautiful art pieces. Their unique sculptures reflect Africa’s culture and environmental conservation efforts while providing local employment.

About Stage Bank

Stage Bank has been instrumental in promoting African fashion in Japan since 2016. The company organizes fashion shows to introduce lesser-known African brands to a younger Japanese demographic. Their emphasis on casting Asian models and influencers creates an inclusive platform that resonates with the preferences of Japanese youth.

With its rich offerings and stimulating environment, Tokyo Africa Selection 2025 is set to be a highlight in the cultural calendar, fostering a deeper appreciation of the diverse narratives and artistry found within African fashion.