CHiQ: A New Leader in Smart Home Technology
On January 8, 2025, during the vibrant CES 2025 held in Las Vegas, CHiQ secured its spot as one of the top 10 global smart home brands, as recognized by the International Data Group (IDG). This prestigious accolade highlights the company's exceptional performance in the competitive smart home market.
James Wu, the General Director of CHiQ's International Brand Business Center, stated, “Being named one of the 'Top 10 Global Smart Home Brands' is a significant recognition of CHiQ's position in the international marketplace. Looking ahead, we remain committed to delivering high-quality products and services worldwide.”
At CES, CHiQ unveiled a range of cutting-edge products powered by artificial intelligence (AI), featuring their first AI television and an impressive 100-inch AI wallpaper TV. Both of these innovative devices utilize the advanced intelligent assistant, CHiQ Canghai, to provide personalized services. In addition, the company showcased an AI refrigerator that minimizes noise and defrost issues and an AI-enabled air conditioner that enhances comfort while cutting energy consumption by 40%.
Moreover, the CHiQ Ozone Supreme Care washer and dryer pair offers an efficient washing experience combined with instant drying capabilities, equipped with advanced care functions. The CHiQ smart home system integrates proactive service, energy efficiency, enhanced security, and AI technology, enabling users to save up to 20% on their energy bills.
Since entering the international market in 2017, CHiQ has embodied the motto “Smart with Style,” reaffirming its dedication to innovative and stylish products. The brand has established a presence in over 40 countries, providing a diverse range of offerings, including televisions, refrigerators, air conditioners, and washing machines.
CHiQ has elevated its brand visibility through strategic partnerships with renowned athletes, such as Olympic ski champion Andreas Wellinger, alongside sponsorship of high-profile international sports events. Their participation in FIS World Cup Ski events and sponsorship of regional teams and events, including the St. George Illawarra Dragons in Australia, Daegu FC in South Korea, and the Terra Wortmann Open, has significantly enhanced CHiQ's global presence, further engaging consumers.
In 2024, the company witnessed remarkable growth, with sales in Europe increasing by over 30%. Australia saw a 40% rise, while Indonesia recorded a staggering 55% growth. Meanwhile, significant revenue increases were reported across Malaysia, Thailand, the Philippines, Latin America, and the Middle East.
Looking ahead, CHiQ aims to prioritize innovation, leveraging its outstanding products and services to forge deeper connections with consumers worldwide. The brand aspires to usher in a new era of smart homes, setting new benchmarks for intelligent living.
Image Source: PR Newswire