Ethiopian Airlines Embarks on Retail Transformation with SabreMosaic

Ethiopian Airlines Begins Retail Transformation with SabreMosaic

Ethiopian Airlines has officially kicked off its retail transformation journey with the implementation of SabreMosaic Airline Retailing. This initiative marks a significant milestone for Africa's largest airline, allowing it to compete at the highest levels in the global aviation market.

Enhancing Retail Capabilities

Sabre Corporation, a leading software and technology provider in the travel industry, has partnered with Ethiopian Airlines to allow the airline to leverage SabreMosaic's Offer Management capabilities. This partnership will enable Ethiopian Airlines to swiftly create and distribute offers without being hampered by the limitations of traditional retail concepts. The advanced tools provided by Sabre will help streamline the offer-to-order process and make real-time adjustments to pricing based on deep market insights.

The transportation industry is experiencing rapid change, demanding that airlines respond quickly to market fluctuations. Ethiopian Airlines will utilize Sabre's AI-driven personalization and Travel Data Cloud, enhancing its ability to optimize pricing dynamically and expand merchandising avenues across all channels. This strategic pivot positions Ethiopian Airlines at the forefront of the modern airline retailing landscape, aiming to maximize revenue through both fare and ancillary service management.

A Strategic Approach to Modern Distribution

One of the key aspects of SabreMosaic is its capability to complement Ethiopian Airlines' traditional content with New Distribution Capability (NDC) offers. This integration not only enriches the variety of products available to traveling customers but also extends the reach of Ethiopian Airlines within the global travel ecosystem. As a result, agency partners and customers will enjoy increased transparency and options, significantly elevating their overall experience.

Roshan Mendis, Chief Commercial Officer at Sabre, emphasized the significance of this transformation, highlighting the tools that would allow Ethiopian Airlines to innovate quickly, experiment with new retail strategies, and ultimately cater to its customers more efficiently. “With SabreMosaic, Ethiopian Airlines will introduce new products and fare bundles more rapidly and deliver customized offers to travelers instantly,” said Mendis.

Vision 2035: A Target on the Horizon

The collaboration with Sabre directly supports Ethiopian Airlines' ambitious Vision 2035 strategy, aiming to catapult the airline into the ranks of the world’s top 20 by passenger traffic. By leveraging cutting-edge retail technology, Ethiopian Airlines is on track to enhance its market competitiveness and realize its long-term goals, including a modern fleet and consistent double-digit growth.

Mesfin Tasew, Group CEO of Ethiopian Airlines, outlined the importance of this transformation, stating, “To achieve our Vision 2035 strategy, we must modernize how we retail. SabreMosaic provides the capabilities to move faster, price smarter, and give our passengers more choice.”

A Long-Standing Partnership

The relationship between Ethiopian Airlines and Sabre has flourished for over two decades, steadying Ethiopian Airlines as Sabre's largest Passenger Service System customer in Europe, the Middle East, and Africa (EMEA). The adoption of SabreMosaic signifies a new chapter in their partnership, allowing Ethiopian Airlines to lead the charge in modernizing airline retailing while further solidifying its standing as one of the aviation industry's most ambitious carriers.

As Ethiopian Airlines embarks on this transformative journey, it sets a new standard for agility, customer-centric offerings, and revenue optimization in the airline industry. The strategic alignment with Sabre is poised not just to enhance its operational efficiency but also to significantly enrich the overall travel experience for passengers choosing Ethiopian Airlines in the coming years.