#Japan #Tokyo #Japan Souvenir #NE Corporation #Locarco Store

Limited-Time Popup Store at Haneda Airport

A new popup store showcasing Japan's rich artisanal heritage opened on January 14, 2026, at Haneda Airport's International Terminal. This initiative is brought to you by NE Corporation through its lifestyle brand, Locarco Store. The store will be operating until March 31, 2026, and aims to introduce travelers to a variety of traditional crafts and everyday items rooted in Japanese culture.

Background and Purpose

Prior to this, Locarco Store had primarily operated in Kanagawa Prefecture, launching its products through various channels including EC sites and other local ventures. Establishing a presence at one of the world's busiest airports — which ranks third in total passenger numbers globally according to OAG's report — allows the brand to effectively communicate Japanese craftsmanship and culture to an international audience. This strategic move is expected to lay the foundation for future overseas market expansion, tapping into the diverse customer base that frequents the airport.

Addressing Inbound Needs with 'Japan Souvenir'

The popup store will provide a dedicated space for international travelers, allowing them to experience the quality and beauty of Japanese products before and after flights. This initiative aims to enhance the global recognition of 'Japan Souvenir' by showcasing high-quality Japanese items directly to visitors. The limited-time nature of the store encourages an immersive shopping experience that emphasizes the significance of traditional crafts.

Showcasing the Diversity of Japanese Craftsmanship

Locarco Store has collaborated with artisans from across Japan to bring a range of products that reflect both traditional techniques and modern usability. The selection will not only include unique crafts but also everyday items, each carrying the story and culture of its region. By catering to both gift-giving needs and personal acquisitions, the store serves as a platform to connect with Japan’s rich cultural heritage.

Supporting Local Industries from the Airport

By providing a global platform for local producers, the popup store aims to enhance regional economies and support the continuation of traditional craft practices within Japan. With its strategic airport location, the initiative is designed to foster relationships between local craftsmen and a broader audience, ultimately promoting sustainable local industries.

Event Overview

• - Duration: January 14, 2026 - March 31, 2026
• - Location: 4F at Haneda Airport’s International Terminal, within the 'Tsutaya Bookstore' area
• - Contents: Display and sale of traditional crafts and everyday products from various regions of Japan

For directions to the location, you can check the official site of Haneda Airport.

About Locarco Store

Guided by the concept of making Japanese craftsmanship more accessible and relevant to the modern world, Locarco Store carefully curates and offers a wide range of traditional crafts and artisanal products from across Japan. The store collaborates with approximately 140 manufacturers and features around 3,000 items. Through its role as a 'bridge' between creators and consumers, Locarco aims to pass on the tradition to the future generations.

About NE Corporation

• - Name: NE Corporation (Tokyo Stock Exchange Growth, Code: 441A)
• - CEO: Noriyoshi Higo
• - Location: 16F Epic Tower, 3-2-3 Shin-Yokohama, Kohoku-ku, Yokohama, Kanagawa Prefecture
• - Established: May 2, 2022
• - Business Focus: EC support, SaaS services, regional revitalization, and municipal support endeavors.

For inquiry, please contact:

• - Public Relations: NE Corporation
• - Phone: 03-4540-6512
• - Email: [email protected]