#Japan #Tokyo #Bento #Sukiyaki #Nihonbashi Daimasu

Explore the New Sukiyaki Beef Station Bento by Nihonbashi Daimasu

Founded in 1900, Nihonbashi Daimasu is well-known for its delicious and meticulously crafted bento boxes. Starting on March 20, 2026, they will launch a remarkable new product, the "Nihonbashi Daimasu Sukiyaki Beef Bento". This delightfully prepared dish features a traditional Edo-style sukiyaki that pairs perfectly with fluffy white rice, making it a delectable option for travelers and home diners alike.

A Taste of Tradition

The newly developed bento represents not just a meal but a story of dedication and craftsmanship. Nihonbashi Daimasu's chefs set out to create the best beef bento in Japan, navigating numerous challenges along the way. They explored various cooking techniques, from grilled meats to stews and even hamburgers, spending nearly two years perfecting the ultimate recipe. The final product, the Sukiyaki Beef Bento, demonstrates the skill of the artisans involved, showcasing a rich balance of flavor and texture.

Crafted through precise temperature control and meticulous preparation, every bite of the sukiyaki delivers an ideal gloss and texture. To ensure that each element complements the others, careful consideration was given to the side dishes, resulting in a harmonious blend of flavors that enhances the overall taste experience.

Price and Availability

The "Nihonbashi Daimasu Sukiyaki Beef Bento" will be priced at ¥1,380 (including tax) and will be available from March 20, 2026, in various locations:

• - Tokyo Station: Ekibenya Matsuri, Gransta Tokyo, etc.
• - Shinjuku Station: Ekibenya Matsuri, Select Shinjuku South Ticket Gate, etc.
• - Ueno Station: Ekibenya at Ueno Central Ticket Gate, etc.
• - Omiya Station: Ekibenya Matsuri, Select Ecute Omiya, etc.

A Chance to Win Delicious Station Bentos

To celebrate the launch of this tempting new dish, Nihonbashi Daimasu is hosting a campaign for fans to enjoy their delicious offerings at home! Ten lucky participants will win a set of six assorted frozen station bentos, which include popular items like "Fukagawa-meshi" and "Torimeshi".

How to Enter

To take part in this exciting giveaway:
1. Follow the official Ekibenya Matsuri account on X (@ekibenyamatsuri).
2. Between March 20 and May 10, purchase the "Nihonbashi Daimasu Sukiyaki Beef Bento."
3. Capture a photo of your bento once opened.
4. Share the photo by quote rebroadcasting the campaign post from the official account along with your thoughts on the bento and using the hashtag #NihonbashiDaimasu.

About Ekibenya Matsuri

Ekibenya Matsuri is a delightful place where visitors can indulge in various bento selections, with over 150 types of delicious express lunch boxes. The aim is to create a well-known establishment, recognized as "Japan's best bento shop," where customers can enjoy a festival-like experience every day. With such a wide variety of options and regularly scheduled events, guests can always find something new and enjoyable to try.

About JR East Japan Cross Station

JR East Japan Cross Station, established on April 1, 2021, operates in the heart of Shibuya, Tokyo. The company specializes in retail, dining, and food manufacturing through brands like NewDays and renowned restaurants like Irori-An Kiraku, Beix Coffee Shop, and, of course, Ekibenya. With a strong capital foundation of ¥4.1 billion, they are dedicated to delivering quality across their diverse food and retail services.