BEAMS MANGART Collaborates on Global Anime Project Running Girl
BEAMS MANGART Partners with Global Anime Project
In an exciting move for fans of anime and Japanese culture, BEAMS, a prominent fashion and lifestyle brand based in Shibuya, Tokyo, has collaborated with creators on a new short anime series titled Running Girl. This project is part of their initiative, BEAMS MANGART, which aims to merge manga, anime, and gaming with fashion branding.
The first episode of Running Girl introduced audiences to the vibrant world of young girls embodying the freedom and energy of running. Following its success, BEAMS MANGART has released the second episode, which continues to capture the spirit of youth and movement, set against the backdrop of Harajuku, the birthplace of BEAMS. The attention to detail in recreating this iconic area is evident, with careful depictions of buildings, streets, and even the BEAMS Women Harajuku store.
The animation combines fast-paced visuals with invigorating music created by renowned artist tofubeats. The song RUN is a perfect accompaniment, enhancing the scenes and contributing to a seamless viewing experience. The project highlights how fashion and animation can intertwine, with BEAMS MANGART overseeing the character design, styling, and overall artistic direction.
Revamps and New Beginnings
In 2022, MANGART BEAMS was reimagined and relaunched with a fresh logo and mission under the new title BEAMS MANGART. The initiative strives to continue blending elements of Japanese culture—including manga, anime, and gaming—with fashion. The team is dedicated to producing artworks that embody both artistic expression and the passion of the creators involved.
With the unveiling of a new brand site, BEAMS MANGART is committed to sharing updates on their latest projects and collaborations. They invite fans and cultural enthusiasts to explore this dynamic intersection of art and fashion. The new site will regularly update followers on their endeavors and achievements.
About Running Girl
Running Girl is themed around the lives and experiences of girls from around the world, depicted as they run through their unique environments. The series emphasizes high-quality animation combined with carefully curated music, allowing it to serve as both a compelling narrative and an enjoyable background accompaniment for everyday life. Supported by AIM Entertainment, the project is set to expand its reach globally, starting from North America.
Conclusion
As BEAMS MANGART moves forward with projects like Running Girl, it continues to redefine how Japanese culture is expressed through animation and fashion. This innovative approach brings together an array of talented creators, aiming to resonate with audiences both in Japan and around the globe.
For more insights and updates, be sure to follow BEAMS MANGART on their social media platforms:
In a world where culture and technology converge, BEAMS MANGART is at the forefront, making waves in the vibrant landscape of anime and fashion.
Topics Entertainment & Media）
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