Amazon Prime Video Unveils a Cutting-Edge Studio for NBA on Prime Broadcasts

In a groundbreaking move, Amazon Prime Video has unveiled a massive, state-of-the-art broadcast studio located within the Amazon MGM studios in California for its upcoming 2025-26 season of "NBA on Prime." Spread across approximately 1,200 square meters and boasting the latest technology, this studio is primed to revolutionize how basketball fans experience live games.

A New Era of Sports Broadcasting

"NBA on Prime" exclusive to Amazon Prime members, offers live broadcasts of thrilling NBA matchups without additional fees. The studio features a two-story layout, with the second floor housing the main desk from where the pre-game shows will be streamed. Viewers can expect an immersive viewing experience similar to a broadcast booth at an actual NBA arena. Meanwhile, the first floor will serve as the setting for the post-game show titled "NBA Nightcap," complete with a casual lounge and half-court setup.

The studio's half-court area, alongside walls and dedicated display zones, is equipped with over 2,300 LED panels showcasing visuals at around 30 billion pixels. This technology allows for swift changes in backgrounds and presentations, enhancing the overall viewer engagement. Moreover, analysts will dive into in-depth game analysis using data directly transmitted from the NFL arenas through Prime Video's advanced camera systems, which include drones and super slow-motion cameras. A total of 22 cameras, including large sensors and various angles from behind the basket and court, will provide 360-degree commentary capabilities from within the studio.

Star-Studded Commentary Team

The broadcast will feature a prestigious lineup of commentators and analysts, including NBA legends like Steve Nash, Dirk Nowitzki, and Dwyane Wade, along with former player John Wall and current player Kyle Lowry. The role of the MC will be filled by Taylor Rooks, while the commentary team consists of notable names like Blake Griffin, Candace Parker, Stan Van Gundy, and many others—some of whom will also contribute commentary during live games.

Comprehensive Coverage of NBA Events

"NBA on Prime" is set to deliver an exciting lineup of games, featuring 67 regular-season matches scheduled predominantly over the weekends along with playoff action, including the highly anticipated NBA Finals. Prime members will enjoy these broadcasts at no extra cost.

For viewers seeking more comprehensive NBA coverage, the Prime Video subscription also includes options like the NBA League Pass. This pass allows for on-demand viewing of all games either live or at your convenience; it comes in three tiers—Standard, Premium, and Team Pass, each providing unique features to suit individual preferences.

Additionally, the newly launched studio is capable of accommodating sports beyond basketball, including events like Thursday Night Football, WNBA games starting in 2026, and NASACAR races.

The Expanding Sports Portfolio of Prime Video

Prime Video is rapidly growing its sports live streaming portfolio globally. In addition to the NBA, the platform also broadcasts a variety of popular sports in various regions, including NFL games, NASCAR races, and Major League Baseball content, among others. The service prides itself on delivering a breadth of live events to fans worldwide.

Conclusion: Exceptional Value with Amazon Prime

To access "NBA on Prime," users must be registered members of Amazon Prime. For further details on Prime memberships and features, interested users can visit the Prime website. With its extensive offerings, Amazon Prime continues to elevate the entertainment experience for its over 200 million global members through various exclusive benefits, including the much-acclaimed Prime Video streaming service.

In a world increasingly reliant on digital entertainment, Amazon's commitment to providing premium sports content and evolving technological advancements promises to keep fans engaged and delighted with every game broadcasted.