#Japan #Tokyo #hospitality #Seven x Seven #Graphis Design

Hotel 'seven x seven' Celebrates Groundbreaking Achievement

In a remarkable milestone for the hospitality industry, fav hospitality group Co., Ltd. (FHG) announced that its innovative hotel brand, seven x seven, has won the Gold Prize at the Graphis Design 2026 Awards in the Branding Systems category. This prestigious accolade, awarded by the renowned New York-based publisher Graphis, marks a historic first, making seven x seven the first hotel brand to gain recognition in this particular category.

David Miskin, the Chief Creative Director of FHG, expressed his immense pride, stating, "It is a great honor for us to receive the Gold Award at the Graphis Design 2026 Awards. Winning in the Branding Systems category as the first hotel brand is a groundbreaking achievement that reflects the success of our challenge and demonstrates new possibilities for Japanese hospitality on the global stage."

Miskin elaborated on the vision behind seven x seven, stressing that it is not merely a place to stay, but an immersive stage for brand experiences. The seamless integration of architecture, interior design, services, and communication manifests a unified aesthetic that enhances the guest experience. He noted, "As we expand, we remind ourselves that a true brand system extends beyond a logo; it engages all senses, from the spaces guests inhabit to the sounds and textures that create lasting impressions."

The Concept of seven x seven

The seven x seven brand aims to redefine hospitality by providing unique experiences in beautifully designed environments. Each location is carefully crafted to ensure that guests experience a cohesive theme that resonates with the brand's identity. The facilities, such as the one in Itoshima, Fukuoka, and Ishigaki, Okinawa, showcase this commitment to brand consistency with their architectural elegance and inviting interiors.

Location Highlights

• - seven x seven Itoshima: Located at 266 Nishiura, Nishi-ku, Fukuoka City, this property offers a tranquil escape integrated into its beautiful surroundings.
• - seven x seven Ishigaki: Situated at 254-19 Maezato, Ishigaki City, Okinawa, this hotel embraces the vibrant local culture, providing an engaging experience for visitors.

With currently 18 operational hotels across Japan, FHG has ambitious expansion plans, aiming to add 26 properties by the end of 2027. Their forward-thinking approach incorporates current trends, advanced technology, financial sustainability, and a distinct design ethos, ultimately crafting a new era of hospitality.

Miskin added, "This international recognition inspires us to continue seeking creativity and consistency as we propose new locations in the future of hotel branding."

In conclusion, the win for seven x seven at the Graphis Design 2026 Awards signifies a transformative moment not just for the brand itself but also for the hospitality sector as a whole. It exemplifies how dedication to design and brand experience can carve a unique niche in an industry ripe for innovation. As seven x seven sets its sights on future endeavors, it undoubtedly paves the way for others to follow in its footsteps toward a more enriched and sensory-focused hospitality experience.