K18 Launches Revolutionary AstroLift: The Future of Volumizing Hair Care

K18 Introduces AstroLift™: A Revolution in Hair Care

K18 has taken a significant leap in hair care innovation with the launch of AstroLift™, a cutting-edge volumizing spray designed to transform fine and damaged hair into a luscious, fuller mane. With a focus on accessible quality for both professionals and everyday consumers, AstroLift™ promises to tackle the longstanding issues of volume loss, particularly for individuals with fine or aging hair.

A Dual Action Formula

The brilliance of AstroLift™ lies in its dual-action formula that not only enhances hair volume but also ensures the hair is being repaired from within. Powered by K18's patented K18PEPTIDE™, the spray addresses protein loss and chemical damage, revitalizing hair health at the molecular level. This unique peptide mimics the structure of human hair, effectively reconnecting broken bonds to restore resilience and strength.

In addition to the K18PEPTIDE™, the blend incorporates a naturally derived seaweed and amino acid complex that provides a boost in volume without any heavy feel. Users can expect up to 2.5 times more volume from a single application, allowing for a lightweight bounce that lasts up to two full days without the burden of buildup or sticky residues.

Voice of the Experts

Celebrating this exciting launch, K18 has partnered with renowned celebrity colorist Jack Martin, who has established a reputation for his incredible transformations, particularly among clients with gray hair. According to Martin, "AstroLift™ is more than just another styling product; it’s a transformative solution for anyone desiring vibrant hair that feels alive and healthy."

Suveen Sahib, Co-Founder and CEO of K18, emphasizes the importance of this launch, stating, "AstroLift™ signifies another step towards fulfilling our mission to deliver top-notch reparative solutions, catering to both stylists and their clientele. We are redefining what hair repair can effectively entail.”

Leading the Innovation Wave

K18 continues to set the pace in the realm of haircare, leveraging innovative biotechnology to create solutions that meet real-world hair challenges. This revolutionary approach is evidenced by previous launches like the AirWash™ dry shampoo, which introduced the sophisticated odorBIND™ technology to enhance user experience. Now, with AstroLift™, the brand is addressing the pervasive issues of volume and damage, ensuring that quality care remains paramount for users who demand effective results.

Availability and Launch Details

AstroLift™ Reparative Volume Spray will be available for purchase beginning March 4, 2025, on both K18hair.com and Sephora.com, retailing for $46 USD for a 4.0 fl oz bottle. Professional stylists will gain early access to the product through K18hairpro.com and saloncentric.com, while Sephora app users can indulge in an exclusive preview on March 3.

A New Era for Hair Care

With the launch of AstroLift™, K18 is not just launching a product; it is inviting the community into a new era of hair care where health, efficiency, and style converge. For those eager to try this innovative solution, the opportunity to join the waitlist is live on K18hair.com, allowing for a first glimpse into the future of volumizing hair products.

AstroLift™ is more than just a volumizing spray; it’s a step towards healthier, touchable volume built on the principles of advanced hair care. K18 is paving the way for a future where every consumer has access to transformative hair care solutions that reflect their hair’s true beauty.

About K18

K18 is a pioneering hair care brand at the forefront of blending biotechnology with everyday hair needs. Co-founded by Suveen Sahib, K18 is committed to changing the hair care landscape with its patented K18PEPTIDE™ and a portfolio of products that redefine repair and restoration. Since its launch, K18 has seen tremendous success, gaining popularity worldwide and earning accolades for its innovative approach to hair health. With Unilever's acquisition, K18 is poised to expand its reach even further, continuing to lead innovations that resonate with both stylists and consumers across the globe.

For more updates, visit K18hair.com or follow @K18Hair on social media to stay connected with the latest in hair care advancements.