#Japan #Yokohama #Konaka #ULTRA MOVE #Freeze Tech

Introduction to KONAKA's New Cooling Technology

KONAKA, a leading brand in business apparel based in Yokohama, Kanagawa, is making headlines with its latest innovation. The brand has partnered with Liberta, known for its cutting-edge cooling technology called "Freeze Tech," to introduce a revolutionary line of business shirts named "Ice Attack Freeze Tech Shirts," set to hit stores on June 21, 2025. This new product aims to provide an unprecedented level of comfort and coolness, especially during Japan's sweltering summers.

Addressing Rising Summer Temperatures

As the summer heat intensifies in Japan, companies are under increasing pressure to implement heatstroke preventive measures, which will soon become mandatory with penalties for non-compliance starting in June 2025. While remote work is on the rise, many businesses still require presence in the office or face-to-face meetings. Recognizing this, KONAKA has designed the Ice Attack Freeze Tech shirt as a stylish, comfortable solution for professionals navigating the heat.

This shirt builds on the success of KONAKA's best-selling product, the "ULTRA MOVE" no-iron stretch shirt, by integrating enhanced features that combat extreme heat. By combining the innovative cooling properties of Freeze Tech with the existing popular shirt design, KONAKA aims to deliver a versatile business shirt that is both easy to care for and comfortable.

Understanding Freeze Tech

Freeze Tech utilizes a unique cooling fabric that incorporates a special print to deliver a trio of cooling effects through evaporation, contact, and printing. This innovative fabric is treated with a cooling print made from erythritol and xylitol, which helps reduce the temperature of the fabric upon coming into contact with moisture, such as sweat. Additionally, when the fabric is exposed to airflow, wearers can experience a heightened sensation of coolness.

• - Cooling Print Technology - Detailed video demonstration available here.

The Three Verified Cooling Effects of Freeze Tech

1. Temperature Reduction with Moisture - The fabric reacts to water by lowering its temperature, enhancing comfort.
- Check out the demonstration here.
2. Increased Coolness with Wind - Experience an even stronger sense of coolness when exposed to wind.
3. Sustained Cooling Performance - The cooling print remains effective even after multiple washes.

Product Overview

The new Ice Attack Freeze Tech shirts are designed for durability and comfort. The long-sleeved version features a different fabric treated with Freeze Tech on the collar and sleeve undersides, while the short-sleeved version includes the cooling technology only on the collar.

• - Materials:

- Long Sleeve: 52% Polyester, 48% Composite Fiber (Polyester); Collar and Sleeves: 50% Cotton, 50% Polyester
- Short Sleeve: 100% Polyester; Collar: 50% Cotton, 50% Polyester

• - Color Options:

- Long Sleeve: White, Blue, Gray
- Short Sleeve: White, Blue, Lavender

• - Sizes: S to 3L
• - Prices:

- Long Sleeve: 8,690 JPY (tax included)
- Short Sleeve: 7,590 JPY (tax included)

These shirts will be available in all KONAKA and Futaata stores, along with the official KONAKA online shop here.

Conclusion

KONAKA is dedicated to delivering quality products while enhancing customer service and shopping experience. The Ice Attack Freeze Tech shirt is a testament to this commitment, merging innovative technology with stylish design, ideal for business professionals facing the summer heat.

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KONAKA Inc. operates with the philosophy that "Everything starts from Quality." Their focus is on providing business wear that integrates materials, functionality, fashion, and service, catering to a complete lifestyle experience. With a strong presence across suburban areas, KONAKA offers two lines under its urban concept shops—KONAKA and Futaata—as well as custom orders through "Difference."

Contact details:
Head Office: 517-2, Hinancho, Totsuka-ku, Yokohama, Kanagawa 244-0801
TEL: 045-825-1111
CEO: Kensuke Konaka
Capital: 100 million JPY
Total Stores: 418 (KONAKA/Futaata: 169 stores, SUIT SELECT: 182 stores, DIFFERENCE: 67 stores) (as of March 31, 2025).