#Japan #Shibuya #United Arrows #TEPPEI #Hito to Fuku

Unveiling 'Hito to Fuku': A Journey into Fashion Identity

United Arrows, a prominent name in the fashion industry, in collaboration with renowned stylist TEPPEI, has launched an inspiring art book titled 'Hito to Fuku'. The book highlights the creative expressions of fashion students and young enthusiasts, merging their narratives with curated fashion selections from United Arrows. This project reflects the brand's aim to connect with a generation that exhibits a profound interest in fashion.

A New Era in Fashion Curation

Initiated in October as part of the 'UA CURATED' project, this venture by United Arrows aims to explore fresh possibilities across generations. With an average customer age shifting between the 30s and 40s, the brand's collaboration with TEPPEI marks a significant shift toward engaging younger demographics who embody a contemporary perspective on style. The goal of the project is to invite these young individuals to discover and express their identities through fashion. TEPPEI's theme for the book, 'Meeting an Unknown Self through Fashion', encapsulates this transformative journey.

The art book features students from over ten fashion schools and colleges, all of whom participated in auditions. The cast includes students from fashion programs, high school seniors, and upcoming graduates poised to join United Arrows next year. This diverse group serves as a testament to the engaging nature of the project, as they reflect on the meaning of dressing today and envision the future of fashion across different age groups.

Capturing Fashion's Essence

The 'Hito to Fuku' book serves not just as a collection of photographs, but as a narrative rich in emotion and inspiration. By wearing carefully selected outfits, the young models awaken hidden aspects of their personalities, creating a dialogue between themselves and the fashion they embody. Each styling curated by TEPPEI showcases a fusion of youth and creativity, providing a glimpse into the limitless potential of today’s fashion landscape.

This book aims to be more than just a visual treat; it strives to cultivate a new understanding of fashion's role in personal identity. TEPPEI’s approach to working closely with each model fosters a unique atmosphere where styling meets individual expression, resulting in a book that articulates the beauty of youthful creativity. It will be available nationwide in select bookstores, allowing a broader audience to engage with its message.

Strategic Vision for the Future

United Arrows harbors ambitious goals within its mid-term management plan (2024-2026) that prominently features the 'UA CREATIVITY strategy: Rebranding the corporate brand'. This endeavor seeks to revitalize the corporate image while expanding its reach among future generations. The insights gained from projects like 'Hito to Fuku' play a crucial role in guiding the brand in understanding contemporary fashion narratives and connecting them with established tastes nurtured over decades.

Book Details and Availability

The details of the book are as follows:

• - Title: Hito to Fuku
• - Supervised by: TEPPEI, United Arrows
• - Format: B5 Size
• - Pages: 48 pages + 4 pages cover
• - Price: 2,800 yen + tax
• - Release Date: March 11, 2026
• - Publisher: Muddle Books

The book will be available at Roppongi Tsutaya Bookstore and select outlets across the country, as well as through online sales by the publisher, with some early releases planned. The excitement around this project exemplifies how modern fashion can intersect with youth culture and identity formation, making 'Hito to Fuku' a significant addition to the world of fashion literature.

Connecting Realities with UA CHOOSE

Complementing this initiative is the web store 'UA CHOOSE', designed to resonate with the genuine sentiments of its subjects. Here, young people can select items that truly reflect their individuality from United Arrows’ collection, articulating their unfiltered thoughts on fashion. This platform enriches the book's exploration of personal style, showing that fashion is not just about clothing but also about self-expression.

As United Arrows continues to innovate and engage with its audience, 'Hito to Fuku' stands as a poignant reminder of the ever-evolving dialogue between fashion and identity.

Explore UA Choose here

With 'Hito to Fuku', the journey of style and personal discovery takes center stage, inviting readers to join this fashionable exploration of self.