#United States #Auburn #Sonic Tools #Super GP #Tech Center

Sonic Tools Partners with Super GP Americas

In an exciting development for motorsport enthusiasts, Sonic, renowned for its high-quality tools, has announced its partnership with the Super GP Americas Championship. This agreement involves Sonic becoming the official tool sponsor of the USAC-sanctioned championship presented by BFGoodrich Tires. Moreover, as part of the agreement, Sonic will also assume the role of title sponsor for the championship’s Tech Center, rebranded as the Sonic Tech Center.

A Profound Racing Connection

According to Colby McConnell, Co-founder and CEO of Sonic, the company's roots are deeply intertwined with the racing community, making this partnership a logical progression. McConnell stated, "Racing is where Sonic got its toe hold in North America, so we're proud to sponsor something that's a part of our brand DNA." This sentiment underscores Sonic's commitment to speed and efficiency, crucial elements in both racing and tool manufacturing. By providing technicians with top-notch tools, Sonic aims to enhance productivity and streamline processes in racing environments, where every second counts.

Exclusive Tool Provider

Sonic’s tools will be the only brand used at the Sonic Tech Center, where vehicles are meticulously inspected before each event. Additionally, the top three finishers will undergo thorough inspections post-event to ensure compliance with racing standards. Moreover, confirmed participants in the Super GP Americas will benefit from special pricing on Sonic products, making high-quality tools accessible to more teams.

Celebrating Quality in Tools

Series Manager of Super GP Americas, Jonathan N. Lewis, expressed gratitude for Sonic’s involvement, stating, "We are very honored that Sonic has chosen to join our Championship as the title sponsor and official hand tool provider. Sonic's tools are of the highest quality hand tools on the market, so it's a logo that our racing teams wear and sport with pride." This validation emphasizes Sonic's reputation for excellence and quality, reinforcing its position as a preferred choice in the racing industry.

Sonic Foam System (SFS)

One of the innovative products Sonic will feature is the Sonic Foam System (SFS). Designed to optimize efficiency in fast-paced racing environments, the SFS includes custom foam inserts that fit within Sonic’s toolboxes, maximizing storage and minimizing misplaced tools. With its dual-tone markings, technicians can quickly identify missing tools, significantly speeding up inventory checks and reducing repair times. This practical innovation reflects Sonic's commitment to continuous improvement and meeting the demands of professional racing mechanics.

Manufacturing Excellence

Sonic takes pride in manufacturing its products in Europe and Taiwan, focusing on producing high-quality tools tailored to the rigorous requirements of the automotive, aviation, and manufacturing sectors. Each tool is crafted to be durable and reliable, ensuring long-lasting performance in demanding situations. Furthermore, in the rare event that a tool is lost or damaged, Sonic offers a hassle-free warranty program, making customer care a top priority.

Conclusion

Through its partnership with Super GP Americas, Sonic is set to elevate the standards of tool provision in the racing community. For more detailed information about Sonic’s offerings and innovations, visit their website at www.SonicToolsUSA.com. This partnership not only highlights Sonic's dedication to the racing industry but also reaffirms its position as a leader in providing professional-grade tool solutions.