Introducing the New Marshmallow Hugging Pillow from EMOOR for Ultimate Comfort

Introducing the New Marshmallow Hugging Pillow

In a bid to redefine comfort, EMOOR has launched its latest addition to the 'Shifuku no Suimin' series— the Marshmallow Hugging Pillow. With over 73,000 units sold, this health-focused furniture brand is revolutionizing how we perceive relaxation and comfort. Starting December 3, 2025, the pillow promises a soothing embrace that allows you to unwind naturally after a long day.

What is Shifuku no Suimin?

The concept behind EMOOR’s Shifuku no Suimin is simple: it prioritizes comfort in sleep. This line of pillows is meticulously designed through extensive user experience research and sleep studies to ensure that customers receive both quality and usability. As of August 2025, the series has been able to spread joy and relaxation to thousands of users.

Experience the Comfort of the Marshmallow Hugging Pillow

The Marshmallow Hugging Pillow is more than just a pillow; it is an invitation to indulge in “hugging habits”— practices that encourage emotional well-being through physical comfort. The unique crisscross design allows easy hugging from any angle, creating a fit that promises to melt away stress. With its soft, plush surface made from quality materials, this pillow aims to be your go-to accessory for relaxation at home.

A Unique Cross-Shape Design That Embraces You

Featuring a three-dimensional crisscross structure, the Hugging Pillow is designed to provide maximum flexibility and comfort. Whether you want a gentle cuddle or a firm embrace, the experience it delivers is nothing short of delightful. The pillow's innovative “mugyu mugyu” texture comes from a combination of tiny beads and a soft cover, offering a heavenly sensory experience that calms your mind and body.

Incorporating a Hugging Habit into Your Daily Routine

The soothing act of hugging can easily be integrated into your everyday life as a simple form of self-care. Whether it's during a break at work, right before sleep, or anytime you need a moment of calm, holding this pillow can help slow your breathing and smooth your thoughts.

The Secret Behind Its Comfort: Ultra-Small Japanese Beads

What sets the Marshmallow Hugging Pillow apart is its use of high-density, ultra-small beads made in Japan. Measured at approximately 0.5mm, these beads fluidly adapt within the pillow, providing a unique shape and relieving pressure on your body.

A Soft Cover That Enhances the Experience

The external fabric blends softness with stretch, ensuring that you feel comfortable the moment you embrace it. This enhances the pillow's fluidity, allowing your fingers to glide smoothly over the surface while hugging.

Multiple Uses for Every Relaxation Need

Perfect as a reward for yourself or a thoughtful gift for loved ones, this pillow is versatile and adaptable to various settings. Whether used as a conventional pillow at night, a supportive cushion on the sofa, or a footrest, it easily adapts to your posture or mood, expanding your relaxation time.

Choose from Three Elegant Colors

Designed to fit seamlessly into your home decor, the Marshmallow Hugging Pillow is available in three simple yet stylish colors.

The Ultimate Pillows for Everyday Comfort

When you're feeling worn out or simply need a comforting moment, the Marshmallow Hugging Pillow invites you to just embrace it. It is designed to be your companion during those little escapes into relaxation.

Product Information:

- Product Name: Marshmallow Hugging Pillow (Shifuku no Suimin)
- Price: 6,990 yen (including tax)
- Dimensions: 70cm wide, 50cm deep, 18cm thick
- Material Composition:

- Outer fabric: 97% polyester, 7% polyurethane
- Inner fabric: 85% polyester, 15% polyurethane
- Filling: 0.5mm Japanese foam polystyrene beads

- Weight: Approximately 1.27 kg

Where to Buy:

About EMOOR

Founded in 2006 and based in Tachikawa, Tokyo, EMOOR specializes in products that enhance the triad of sleeping, sitting, and folding, with a vision to 'revitalize the world's people through sleep.' With a commitment to ergonomic and scientifically-backed designs, EMOOR continues to position itself as a significant player in delivering health-conscious products suited for modern lifestyles.