Plusgrade and airBaltic Team Up to Enhance High-End Travel Experiences and Revenue Streams
In an exciting development for travelers, Plusgrade, a recognized leader in ancillary revenue solutions within the travel sector, has announced its partnership with airBaltic, Latvia's national airline. This collaboration aims to offer an upgraded travel experience by enabling passengers to bid for Business Class seats, thereby increasing comfort and generating additional revenue for the airline.
As of December 10, 2024, airBaltic's passengers can now request upgrades to Business Class, enjoying an array of premium services designed to enhance their overall journey. With this initiative, those eligible can place bids for available Business Class seats at attractive prices. Successful bidders will gain access to numerous amenities, including priority check-in, lounge access, and improved onboard service, making their travel experience more enjoyable.
The partnership signifies a step forward not just for airBaltic, which is known for its commitment to sustainable aviation and customer satisfaction, but also for Plusgrade, which has been instrumental in creating additional revenue streams for airlines worldwide. "We are thrilled to collaborate with airBaltic, one of Europe's most innovative airlines," said Ken Harris, CEO and founder of Plusgrade. "This partnership will enable airBaltic to enhance the profitability of its premium cabin while allowing passengers the chance to elevate their travel experience. We look forward to expanding our partnership with additional revenue solutions in 2025."
Additionally, airBaltic aims to continuously refine its customer travel experience. Natālija Kuzmina, VP of Customer Experience and Insights at airBaltic, highlighted that this partnership aligns with the airline's mission to extend Business Class benefits to a wider range of passengers. "We are excited about our partnership with Plusgrade as it allows us to increase performance while boosting revenue and operational efficiency," she noted.
The launch of this upgrade program marks a new chapter for airBaltic as it seeks to maintain its reputation for quality service. Over the next year, the company plans to unveil further premium products, enhancing its image as a leading player in the aviation arena.
For more detailed information about how to upgrade to Business Class through bidding, passengers can visit airBaltic's official website.
About Plusgrade
Founded in 2009 and headquartered in Montreal, Plusgrade has established itself as a pivotal force in the global travel industry, empowering over 200 airlines, hospitality services, cruise lines, and passenger rail services to generate substantial new revenue streams while enhancing customer experiences. By leveraging innovative solutions, Plusgrade has created billions in revenue opportunities, significantly improving the travel experience for millions of passengers.
About airBaltic
AirBaltic, officially known as Air Baltic Corporation AS, is the leading airline in the Baltic states and one of the fastest-growing carriers in Europe. Operating a hybrid business model, airBaltic combines the operational framework of traditional and low-cost carriers. With a network of over 130 routes from its hubs in Riga, Tallinn, Vilnius, and seasonal operations from Gran Canaria, airBaltic connects the Baltics with more than 80 destinations across Europe, the Middle East, North Africa, and the Caucasus. The airline maintains one of Europe’s youngest fleets, comprising 49 Airbus A220-300 aircraft, and is known for its commitment to excellence—having received several prestigious awards, including the title of Best Airline in the Region by Skytrax for three consecutive years. In recognition of its dedication to quality service, in 2024 airBaltic received multiple accolades, affirming its standing in the competitive aviation market.
As of December 10, 2024, airBaltic's passengers can now request upgrades to Business Class, enjoying an array of premium services designed to enhance their overall journey. With this initiative, those eligible can place bids for available Business Class seats at attractive prices. Successful bidders will gain access to numerous amenities, including priority check-in, lounge access, and improved onboard service, making their travel experience more enjoyable.
The partnership signifies a step forward not just for airBaltic, which is known for its commitment to sustainable aviation and customer satisfaction, but also for Plusgrade, which has been instrumental in creating additional revenue streams for airlines worldwide. "We are thrilled to collaborate with airBaltic, one of Europe's most innovative airlines," said Ken Harris, CEO and founder of Plusgrade. "This partnership will enable airBaltic to enhance the profitability of its premium cabin while allowing passengers the chance to elevate their travel experience. We look forward to expanding our partnership with additional revenue solutions in 2025."
Additionally, airBaltic aims to continuously refine its customer travel experience. Natālija Kuzmina, VP of Customer Experience and Insights at airBaltic, highlighted that this partnership aligns with the airline's mission to extend Business Class benefits to a wider range of passengers. "We are excited about our partnership with Plusgrade as it allows us to increase performance while boosting revenue and operational efficiency," she noted.
The launch of this upgrade program marks a new chapter for airBaltic as it seeks to maintain its reputation for quality service. Over the next year, the company plans to unveil further premium products, enhancing its image as a leading player in the aviation arena.
For more detailed information about how to upgrade to Business Class through bidding, passengers can visit airBaltic's official website.
About Plusgrade
Founded in 2009 and headquartered in Montreal, Plusgrade has established itself as a pivotal force in the global travel industry, empowering over 200 airlines, hospitality services, cruise lines, and passenger rail services to generate substantial new revenue streams while enhancing customer experiences. By leveraging innovative solutions, Plusgrade has created billions in revenue opportunities, significantly improving the travel experience for millions of passengers.
About airBaltic
AirBaltic, officially known as Air Baltic Corporation AS, is the leading airline in the Baltic states and one of the fastest-growing carriers in Europe. Operating a hybrid business model, airBaltic combines the operational framework of traditional and low-cost carriers. With a network of over 130 routes from its hubs in Riga, Tallinn, Vilnius, and seasonal operations from Gran Canaria, airBaltic connects the Baltics with more than 80 destinations across Europe, the Middle East, North Africa, and the Caucasus. The airline maintains one of Europe’s youngest fleets, comprising 49 Airbus A220-300 aircraft, and is known for its commitment to excellence—having received several prestigious awards, including the title of Best Airline in the Region by Skytrax for three consecutive years. In recognition of its dedication to quality service, in 2024 airBaltic received multiple accolades, affirming its standing in the competitive aviation market.
Topics Travel）
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