SSS Project Connects Local Community with Bath Culture: SSS 2025 Event Announced in Sumida
Launch of the SSS Project: Connecting Local Culture and Public Baths in Sumida
The SSS Project, combining the essence of local communities with the rich culture of public baths (sento) and saunas, has officially begun its journey. The first event under this initiative, the 'SSS 2025', is scheduled for October 11, 2025, in Kinshicho, inviting everyone to explore the joys of bathing culture and diverse cultural experiences unique to Sumida.
What is the SSS Project?
The SSS Project aims to revive and promote the unique allure of Sumida through a fusion of bathing culture and the region's vibrant creative industries. Historically, public baths and saunas served as social hubs, supporting community interactions. However, changes in lifestyles and a decline in such facilities have obscured their value in modern times.
In recent years, the resurgence of sauna culture and an increasing interest in wellness have shed new light on the charm of bathing traditions. Sumida is home to numerous historic public baths and quirky saunas, alongside a wealth of crafts and cultural practices. The SSS Project emerged from the collaboration of local bath providers and passionate creators seeking to reintroduce the richness of everyday bathing experiences intertwined with the distinct culture of Sumida.
This initiative strives to create new experiences and vibrancy by merging the everyday comfort of public baths and saunas with the internationally recognized craftsmanship of Sumida and its diverse cultural landscape. By rediscovering the value of public baths as places that connect individuals, the project aspires to support healthier, more fulfilling lives while illuminating the future of the community.
Upcoming Activities
The SSS 2025 event will feature several exciting activities designed to engage and immerse participants in the local bathing culture.
- - Talk & Market Event 'SSS 2025'
Time: 10:00 AM - 7:00 PM
Location: Kinshicho Rakutenchi Building 1F, Main Square (in front of Kinshicho PARCO)
This event will include discussions about the charm of public baths and saunas, alongside a market showcasing local cultural crafts, offering a unique perspective on wellness and community.\
- - SSS Stamp Rally
Participants can explore various public bathing facilities around Sumida.
- - SSS MAP 2025
Featured Activities of SSS 2025
- - Children's Sauna Experience & Janken Tournament
Enjoy a fun heat wave experience as a 'mini heat wave operator' while participating in a janken tournament with Rakutencho, the mascot of the Tokyo Rakutenchi Group.
- - Worldwide Sauna Talk
Discuss the social aspects of sauna culture featuring guest speakers including comedian Maku Banpei and writer Ryo Ikeda.
- - Bath Goods Talk
Learn about the delightful bath and sauna products crafted locally, showcasing Sumida's manufacturing prowess.
Market Experience
A vibrant marketplace will be present where visitors can purchase unique goods and items related to baths and saunas. Local manufacturers will showcase their creations, allowing attendees to engage with craftsmanship through demonstrations, discussions about material selection, and product usefulness – transcending mere shopping and offering an enlightening experience.
Engage with SSS Project
Follow us on our official Instagram @sss.project.sumida for updates on the event and insights into bathing culture, and feel free to reach out with inquiries or partnerships at [email protected].
It’s time to dive into the world of wellness and community through the SSS Project. Join us as we celebrate and revive the bathing culture in Sumida!
Topics Entertainment & Media）
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