#Banca Intesa #SAS Visual Analytics #Serbia #Belgrade

Banca Intesa Beograd's Advanced Reporting Engine Unleashed

Banca Intesa Beograd, a branch of the international banking powerhouse Intesa Sanpaolo, has recently introduced a groundbreaking interactive reporting system designed to enhance operations and customer engagement. By leveraging SAS Visual Analytics integrated with SAS Viya, the bank aims to perform data-driven decision making that maximizes both productivity and customer satisfaction.

A Shift Towards Data-Driven Culture

The launch of this reporting system marks a pivotal shift towards democratized analytics within the banking sector. As Zoran Šiljković, Head of Commercial Planning and Reporting at Banca Intesa Beograd, states, "We are creating a corporate culture where decisions are based on data analytics." This initiative is not merely about gathering data; it's about transforming that data into actionable insights that can shape the bank’s strategies and optimize its operations.

This advanced reporting engine has been specifically designed to cater to both executives and staff members, making it a comprehensive tool for performance monitoring. It facilitates real-time insights on various metrics such as revenues, risk mitigation, and customer retention, allowing staff to make timely adjustments as necessary.

Features of the Interactive Reporting System

The system incorporates a retail dashboard that acts as a massive repository of over 80 graphical reports tailored for diverse market segments, including mass markets and small businesses. This dashboard comprises a rich blend of internal and external data, supporting both categorical and numerical analysis—catering to a wide array of reporting needs across the bank’s diverse employee base of 2,000.

On average, the dashboard attracts approximately 1,400 unique users each month, who access nearly 200 different reports and generate close to 160,000 logs. Such figures underscore its value and impact, further reflecting the increasing reliance on analytics to recognize customer behavior and adapt proactively to market changes.

Innovative Dashboard Features

Among the notable features of the retail dashboard are the One Executive Page and the Performance and KPI Scheme. The One Executive Page was developed at the request of senior management for quick access to critical data, synthesizing insights from multiple reports into a single interface. This innovation aims to simplify decision-making by offering a clear view of relevant KPIs.

Moreover, the Performance and KPI Scheme is tailored to meet the needs of nearly 1,400 employees, providing them with a user-friendly interface to track their performance in real time. Notably, no IT knowledge is required to navigate these dashboards, making it an inclusive tool for every employee. Staff can easily assess their performance against key targets, facilitating immediate actions for improvement.

The integration of an interactive calculator also connects employee performance to financial incentives, adding another layer of motivation to enhance productivity.

Building a Foundation for Future Success

Banca Intesa Beograd has a long-standing relationship with SAS, having utilized its solutions for risk management since 2011. This historical commitment to technological innovation and data-driven decision-making positions the bank as a leader in Serbia’s financial landscape.

As Šiljković elucidates, the democratization of analytics is imperative for ongoing success. "The integration of AI opens many new opportunities for us to achieve success through innovation," he emphasizes, acknowledging that fostering a data-literate workforce is crucial to maintaining their industry-leading position.

Conclusion

In conclusion, Banca Intesa Beograd's implementation of the advanced reporting engine is not just a technological upgrade; it's a transformation in how they conduct their business and serve their customers. By enabling employees across all levels to engage with data intuitively, the bank is poised to enhance its decision-making processes and ultimately deliver an unmatched customer experience. The bank continues to exemplify leadership in banking innovation in Serbia, establishing a framework that other institutions may aim to replicate in the future.