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InComm Healthcare Introduces Digital Wellness Rewards System

InComm Healthcare is setting a new benchmark in member engagement with the launch of its innovative digital delivery system for wellness rewards tailored to Medicare Advantage and Medicaid health plans. This feature, set to launch in January 2027, aims to offer immediate access to rewards for participating members, thus improving overall health outcomes and satisfaction in the healthcare experience.

With this new digital solution, members can receive restricted-spend funds instantly after completing essential health tasks like annual check-ups or preventive screenings. Traditionally, individuals had to wait weeks for a physical prepaid card to arrive, often resulting in a decline in motivation to participate in health programs. Joe Donato, Senior Vice President and General Manager at InComm Healthcare, emphasized the importance of timely recognition, stating, "Health plan members often have to wait weeks for a prepaid card loaded with reward funds to arrive in the mail when they finish eligible activities, and that delay can discourage them from participating."

The digital distribution platform addresses these concerns directly, providing members with the convenience of accessing their reward funds through a simple email, text, or their health plan's benefit app, utilizing their smartphones. A survey conducted by InComm Healthcare revealed that over 56% of Medicaid members expressed a preference for receiving rewards digitally rather than via traditional physical cards.

Advantages of the Digital Wellness Rewards System

Apart from enhancing convenience, the digital wellness rewards system presents numerous advantages for health plans and their members:

• - Mitigating Fraud Risks: Transitioning to digital delivery allows for better visibility over fund distribution, curbing issues related to physical card fraud or misuse.

• - Reducing Operational Costs: This system enables health plans to efficiently monitor and manage unspent rewards, which can then be reinvested into essential member services.

• - Enhancing Compliance: InComm’s solution operates on a restricted-spend platform. This ensures that members are unable to use their funds for items that do not comply with Centers for Medicare & Medicaid Services (CMS) regulations, such as alcohol and tobacco.

• - Boosting Health Outcomes: Immediately rewarding members right after they verify the completion of eligible activities encourages healthy behaviors and the purchase of wellness-related items.

The digital rewards are redeemable within the InComm Healthcare OTC Network®, which includes a vast selection of retail locations adhering to health plan guidelines regarding eligible purchases. This network further supports Medicare Advantage and Medicaid plans, motivating members to spend their rewards on essential items such as nutritious foods and over-the-counter medications.

About InComm Healthcare

InComm Healthcare stands out as a pioneer in payment technologies for health and wellness plans, boasting partnerships with over 1,300 health plans and impacting 12 million card members. Their innovative approach includes the proprietary OTC Network, which comprises more than 77,000 retail locations, and options for online and mail-order purchases, guaranteeing members convenience.

Furthermore, the Dual Network Benefit Card™ offered by InComm Healthcare allows flexibility by combining multiple benefits into a single card. This card accommodates OTC products, healthy food purchases, wellness incentives, and various health-related services, effectively closing gaps in care and enhancing member engagement.

To explore the newly launched digital wellness rewards system and its implications for Medicare and Medicaid plans, visit InComm's website.

InComm Payments is recognized globally for its cutting-edge payments technology and solutions, contributing to a progressive digital ecosystem that facilitates seamless commerce experiences across various sectors, including healthcare. As it continues to innovate, InComm Payments reaffirms its stance as a leader in the payments industry from its Atlanta, Georgia headquarters.