#Japan #MoonSwatch #Swatch #Oita #OMEGA

Swatch MoonSwatch Tour: A Unique Experience in Oita!

In a thrilling announcement for watch enthusiasts and fashion aficionados, Swatch is set to land its much-anticipated MoonSwatch Tour in Oita Prefecture for the very first time. This special event will be hosted at the Oita Prefectural Art Museum (OPAM) on the weekend of June 21-22, 2025, transforming the atrium of one of Japan's beloved cultural centers into a celebration of timepieces and creativity.

The Bioceramic MoonSwatch collection is a remarkable collaboration between Swatch and OMEGA, combining the revolutionary spirit of the legendary OMEGA Speedmaster Moonwatch—which famously captured the essence of the moon landing—with the bold creativity that Swatch is known for. Launched in 2022, this overarching theme of celestial exploration resonates with a diverse audience, gaining admiration across the globe.

Each MoonSwatch model is named after celestial bodies, such as the sun, moon, and various planets, reflecting a cosmic connection through unique designs and captivating stories. This collection is exclusive to certain Swatch stores in Japan, making the MoonSwatch Tour a rare opportunity for fans to experience the allure of this extraordinary series firsthand.

Additionally, accompanying this spectacular event will be a piece of automotive history—the FIAT 500— which was also born in 1957, the same year as the OMEGA Speedmaster. This iconic car will be adorned with MoonSwatch during its journey, adding a nostalgic touch as it traverses through various unique and vibrant locations across Japan, starting from Swatch's headquarters in Biel, Switzerland.

The event will take place in the atrium of OPAM, located at 2-1 Kotobuki-cho, Oita City, Oita Prefecture. Visitors can enjoy the event from 10:00 AM to 7:00 PM on both days, diving into the universe of Swatch’s fascinating timepieces.

Important Information:

• - No pre-distributed entry tickets: Guests will be welcomed on a first-come, first-served basis, so be sure to arrive early!
• - Purchases limited to one item per person per day to ensure that everyone has a chance to own their favorite model.
• - Please note that the item displayed in promotional materials may not be available for sale on-site, so keep that in mind.
• - Due to limited quantities, once items are sold out, they will not be restocked. Preferences for color selection may vary based on availability.

Be sure to keep an eye out for further surprises and updates regarding this special event. Swatch Japan will continually share the latest developments through its official social media accounts, making it easy for fans to stay informed.

For more details, visit the official Swatch website at Swatch or follow Swatch Japan on Instagram and X.

What is MoonSwatch?

The Bioceramic MoonSwatch collection pays homage to the iconic OMEGA Speedmaster Moonwatch, which was the first wristwatch worn on the moon, combining Swatch's innovative perspective with the allure of celestial assets. Launched in 2022, the collection continues to capture the imagination by regularly unveiling unique models, establishing itself as a lifestyle icon that transcends traditional timekeeping.

The Bioceramic material used in these pieces is a revolutionary blend, consisting of 66% of high-quality ceramic and 33% derived from castor oil, resulting in an innovative composite that boasts a silky matte finish and outstanding durability, ensuring a comfortable wearing experience.

Since its inception in 1983, Swatch has disrupted the watch industry by consistently delivering memorable designs that echo the pulse of contemporary culture. As a leading watchmaker, Swatch embodies a commitment to creativity and the thrill of constant innovation, actively participating in the worlds of action sports, art, and music.

Get ready to experience the MoonSwatch phenomenon and join the celebration at the Oita Prefectural Art Museum soon!