#Japan #Tokyo #necfru Playout #ALBA TV #golf media

ALBA TV Partners with necfru for Enhanced Live Streaming

In a significant advancement for the golf media landscape, ALBA TV has implemented the innovative "necfru Playout" system to strengthen its YouTube offerings. This move not only enables a 24-hour live streaming capability but also utilizes a vast archive of content, leading to increased viewership and engagement on their digital platform.

Background: Transforming Archived Content into an Asset

ALBA TV is a prominent media outlet specializing in golf, boasting an extensive library of thousands of lesson videos, gear reviews, and match footage. Although they have been actively distributing content through their official YouTube channel, there has been a growing need to create more viewing opportunities and to enhance cumulative watch time. Addressing this challenge, necfru proposed the utilization of their cutting-edge system, which allows for continuous broadcasting of archived material, thus creating a sustainable viewing environment.

The Solution: 24-Hour Live Streaming with necfru Playout

The necfru Playout system offers ALBA TV a variety of remarkable features:

1. Continuous Live Streaming: The system automatically loops archived content around the clock, akin to a programmed broadcast schedule, which is constantly accessible through its official launch page on YouTube.
2. Improved YouTube Metrics: By leveraging the live streaming format, ALBA TV benefits from enhanced viewer engagement metrics, contributing positively to their algorithmic evaluation on the platform and promoting active channel recognition.
3. User-Friendly Operations: The playout system allows for easy video management through intuitive drag-and-drop functions, eliminating the need for advanced technical knowledge and enabling straightforward programming akin to traditional broadcasting.
4. Broadcast Level Stability: Built on AWS infrastructure, the necfru Playout ensures a reliable streaming experience, meeting the high-quality standards demanded by the sports digital transformation and media environments.

Expected Outcomes: Unlocking the Potential of Archived Content

The integration of necfru Playout is anticipated to yield several benefits for ALBA TV, including:

• - An increase in cumulative watch time, enhancing viewer retention.
• - The transformation of historical footage into an actively engaging channel.
• - An influx of new viewers, attracted by the continual availability of varied content.
• - A restoration of value to previously created content through innovative usage of video archives, ultimately enriching the viewing experience for golf enthusiasts.

By enabling archived footage to function as a constantly available live stream, ALBA TV is poised to significantly bolster its digital presence on YouTube.

Comments from ALBA TV Representatives (Akazawa)