Revolutionizing Recruitment: How Short Videos Cut Costs by 50%

Transforming Recruitment Strategies with Short Videos

In the ever-evolving landscape of recruitment, businesses are increasingly facing challenges in attracting talent, particularly small and medium-sized enterprises (SMEs). Amid rising costs and a competitive job market, the urgency for innovative solutions has never been more pressing. Mitete Letter Co. has risen to the occasion, leveraging TikTok advertising and short video content to reduce recruitment costs dramatically, achieving an incredible candidate acquisition cost (CPA) of just 1,500 Yen.

The Pain of Traditional Recruitment Methods

Today, many SMEs encounter a harsh reality: posting job advertisements does not guarantee applications. The cost per acquisition often skyrockets beyond tens of thousands of Yen, leaving businesses grappling with an uncertain future. Particularly in the new graduate and mid-career recruitment sectors, merely listing jobs on major employment websites causes their offerings to blend into a sea of competitors. As a result, the unique advantages of these businesses often fail to reach potential job seekers.

This inability to connect with suitable candidates translates into wasted time and resources, creating a significant barrier to growth.

Breaking the Mold with Engaging Video Content

Sticking to a 'wait and see' approach by continually paying high listing fees only exacerbates the recruitment challenge. To combat this stagnation, Mitete Letter Co. introduces an assertive video recruitment strategy that employs the power of TikTok and Instagram Reels, immersing potential job candidates in a visually engaging narrative tailored to their daily lives. By creatively telling a company’s story through videos, they directly reach previously untapped audiences and showcase the warm, inviting culture of the organization, all while maintaining a low acquisition cost.

Unmatched Cost Efficiency and Brand Development

Implementing this service can slash traditional recruitment costs significantly. In sectors like caregiving, IT, and logistics, the achieved CPA typically ranges from 1,500 to 3,000 Yen, demonstrating a stable influx of applicants. By allowing potential hires to actually experience the company culture and the personalities of its employees through video, firms can also mitigate early attrition risks due to mismatches. This ultimately boosts conversion rates during recruitment events and increases acceptance rates for job offers, yielding long-term strategic benefits.

Proven Success in Just Over Two Years

Since its launch, 'Short Video House,' operated by Mitete Letter Co., has surpassed 100 million Yen in total sales within just 32 months, achieving sustained profitability for three consecutive terms. Having delivered over 2,000 videos, they have supported more than 180 businesses in tackling their hiring challenges. The secret ingredient to their successful formula lies in a unique production workflow and an advertising operation that's refined through real-world application.

Tangible Success Stories in Hiring Markets

Notably, industries such as recruitment and IT have reported dramatic improvements through short video advertising. For instance, in a caregiving recruitment campaign, social media ads were used to yield a substantial increase in return on ad spend (ROAS) while securing a consistent pipeline of leads. Similarly, in hiring events, using video content boosted the number of business cards collected by fivefold, illustrating the impactful benefits of integrating video into recruitment strategies.

Special Offers and Immediate Engagement

For a limited time, the official website is offering a quote function that provides estimates in just ten seconds. Moreover, firms ordered over 50 videos at once can benefit from a 30% discount. Additionally, companies contacting them through this press release will gain access to a complimentary diagnostic consultation aimed at identifying their current social media recruitment challenges.

A Call to Action for Forward-Thinking Recruiters

This innovative solution is particularly ideal for human resources and management teams in SMEs who are questioning the cost-effectiveness of traditional job boards or strive to distinguish themselves from competitors, with critical staffing needs across industries such as caregiving, IT, construction, and retail. Mitete Letter Co.’s unique approach to communication presents a formidable advantage in this context.

Capture Your Company’s Heart Today

Time waits for no one in recruitment. Before competitors harness the power of short videos, why not get ahead with a pioneering strategy? Start with a free production consultation, or simply share your existing challenges with us. Mitete Letter Co. is committed to packaging your company’s unique offerings beautifully, ensuring they reach the right job seekers. Our team is available 24/7 via the contact form below.

About Mitete Letter Co.

- Company Name: Mitete Letter Co.
- Established: November 25, 2022
- Location: 5-18-3 Mita, Minato-ku, Tokyo, Japan
- CEO: Hikari Yaegashi
- Capital: 9,950,000 Yen
- Business Description: Planning, production, editing, and management of short videos; social media advertising; franchise planning and management; short video production personnel training, etc.
- Short Video Production Website
- Short Video House Franchise