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Savoring Tradition: Kit Oisix Brings Japan's Heritage to Your Table

As winter blankets Japan, the enchanting landscapes of rice terraces come alive, offering a deliciously warm treat for the soul amidst the cold. Starting January 29, 2026, Oisix, a prominent subscription-based meal kit service, is launching two new products in collaboration with the renowned Echigo-Tsumari Art Triennale, including the "Matsunoyama Onsen's Rice Terrace Nabe". This initiative highlights not only the culinary charms of Niigata Prefecture but also the region's commitment to art and community well-being.

Art Meets Culinary Excellence

Echigo-Tsumari, celebrated for its breathtaking rice terraces and thriving art scene, hosts one of the world's largest international arts festivals. Despite its acclaim, the festival has struggled with visitor numbers outside its triennial events, posing sustainable operational challenges. By partnering with Oisix, the festival aims to create nourishing community ties with food, significantly addressing social issues while supporting the local economy. Part of the sales from the meal kits will be allocated to maintaining the Matsunoyama Onsen area, enabling patrons to engage with regional development while satisfying their taste buds.

The Heart of Matsunoyama Onsen

Matsunoyama Onsen, recognized as one of Japan's top three medicinal baths, is renowned for its soothing waters—heated fossil seawater dating back 12 million years. The area is geographically blessed with lush rice terraces that offer stunning year-round scenery influenced by its heavy snowfall. This tradition culminates in the creation of the Rice Terrace Nabe, adorned with aromatic toppings like grated daikon and crispy rice crusts, embodying the beauty of the local landscape in a bowl. With Oisix’s Kit, the potential to reconnect with the artistry of the region through affordable home cooking is attainable.

A Cozy Cooking Experience

The Rice Terrace Nabe kit has been thoughtfully designed for easy preparation. The broth, a harmonious blend of chicken consomme and naturally fermented salt koji, delivers rich flavors, while a clever use of potato starch ensures a smooth, thick consistency. With prepared ingredients such as daikon and crispy rice crusts delivered ready to use, there's virtually no prep work involved—meaning you can dive right into enjoying this culinary masterpiece. Each bite also includes locally sourced vegetables like fragrant burdock and maitake mushrooms, with a side of Kan-zuri, a special Niigata condiment that adds a delightful kick.

Future of Local Flavors

In sharing Matsunoyama's culinary treasures with more customers, Oisix not only hopes to promote the economic sustainability of local agriculture but also encourage food experiences that celebrate Japanese culture. The Rice Terrace Nabe kit creates a community-building opportunity where home cooks can savor the winter warmth of a traditional dish while simultaneously supporting the arts and local heritage. This unique collaboration is truly a reflection of how food can foster connections and revive regional identities.

About Kit Oisix

Kit Oisix meal kits have been providing home chefs with essential ingredients and recipes since 2013, with over 2,500 dishes available. The kits allow families to prepare meals in as little as 10 minutes, providing a wide variety of culinary experiences while using responsibly grown organic produce. As of August 2024, Oisix has delivered over 200 million meals, embracing a sustainable approach that minimizes food waste from the farm to the table.

Product Overview:

• - Name: Kit Oisix: "Matsunoyama Onsen's Rice Terrace Nabe"
• - Price: 3,131 JPY (tax included, serves 2-3)
• - Sales Period: January 29, 2026 - February 5, 2026
• - Description: Experience the comforting flavors of winter with this authentic nabe that warms both body and soul, featuring unique textures and flavors.

Delve into the cultural richness of Echigo-Tsumari—the essence of Japan's culinary heritage—by enjoying this traditional dish in your own home, which forms part of a larger effort to protect and promote local art, culture, and agriculture.