#USA #Wichita #Freddy's #Rafik Farouk #Jackie Lobdell

Freddy's Frozen Custard & Steakburgers Expands Development Team

In a strategic move to bolster its growth trajectory, Freddy's Frozen Custard & Steakburgers has announced the appointments of two seasoned executives, Rafik Farouk and Jackie Lobdell, to its leadership team. This initiative aligns with Freddy's ambitious strategy to expand its brand presence and franchise opportunities across existing and new markets.

New Leadership Additions

Rafik Farouk has been appointed as the Vice President of Business Development. Farouk brings with him nearly three decades of industry experience, specializing in both restaurant operations and franchise development. His wealth of knowledge and strategic insight will be pivotal as Freddy's continues to navigate the competitive landscape of the fast-casual dining sector.

Jackie Lobdell joins Freddy's as the Vice President of Franchise Sales, where her primary responsibility will be to identify potential franchisees and guide them through the franchise discovery process. With over ten years of experience in franchise development and a background in advertising and marketing, Lobdell is well-equipped to drive the franchise sales strategy and foster meaningful relationships with prospective partners.

The Brand's Growth Vision

As Freddy's approaches the milestone of 600 locations, the addition of Farouk and Lobdell to the development team signifies the brand's commitment to thoughtful growth. Andrew Thengvall, the Chief Development Officer and Chief Legal Officer at Freddy's, expressed enthusiasm about the new appointments, stating, "Rafik and Jackie are pivotal to enhancing our team and will contribute significantly to our expansion efforts. Each of them holds a robust combination of industry experience, strategic insight, and proven development expertise."

Farouk sees great potential in Freddy's established brand, stating, "Freddy's has a strong foundation with a clear vision and considerable room for growth. I'm thrilled to be a part of the team and excited to help broaden the brand's reach while maintaining the qualities that draw franchisees and customers alike."

The Role of Franchise Sales

Under Lobdell’s guidance as Vice President of Franchise Sales, Freddy's aims to effectively broaden its franchise network. She emphasizes the unique value proposition that Freddy's offers to its franchise partners, highlighting the brand's powerful reputation and family-oriented story. "Freddy's stands out with its distinct franchise opportunities and a brand narrative that resonates deeply with potential franchisees," said Lobdell. She looks forward to steering business growth by connecting with franchise candidates eager to join the Freddy's brand.

Core Brand Commitments

Freddy's Frozen Custard & Steakburgers prides itself on its dedication to quality and genuine hospitality. Offering a menu of made-to-order steakburgers, delicious shoestring fries, and mouthwatering frozen custard treats, Freddy's ensures that guests enjoy a warm and inviting atmosphere. The brand is actively seeking both single and multi-unit franchisees to support its expansion efforts. Those interested in learning more about franchising opportunities can visit Freddy's franchising website.

About Freddy's Frozen Custard & Steakburgers

Founded in 2002 in Wichita, Kansas, Freddy's has grown to become a leading fast-casual franchise concept with over 580 locations throughout the United States and Canada. Known for its signature dishes and commitment to fresh, high-quality ingredients, Freddy's has consistently received accolades and recognition within the industry, including notable rankings from Fast Casual and Entrepreneur magazines. The establishment continues to cultivate an enthusiastic fan base and expand its reach across the region. To keep up with Freddy's news and read more about their offerings, follow them on Facebook and Instagram.

For more extensive details about franchising opportunities, visit freddysfranchising.com.