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Samsung's Bold Launch for 'The Devil Wears Prada 2'

Today, Samsung Electronics unveiled a captivating global collaboration with 20th Century Studios to celebrate the theatrical release of 'The Devil Wears Prada 2'. This collaboration showcases the features of the Samsung Galaxy S26 Ultra alongside the film's notable elements.

A Cinematic Commercial Featuring Cutting-Edge Features

In a custom commercial starring Helen J. Shen, the character Jin uses the Galaxy S26 Ultra's innovative 'Google Search' function to seamlessly manage sudden demands from the iconic character Miranda Priestly, played by Meryl Streep. This integration not only highlights the phone's usability but also ties closely to the fashion-forward narrative of the movie.

Red Carpet Highlight

As part of this global initiative, the Samsung Galaxy S26 Ultra made a stunning appearance on the red carpet during the film's world premiere. Miranda Priestly herself would surely be impressed; celebrities dazzled as they paraded with the Galaxy S26 Ultra, capturing pro-level images and creating shareable social media content with the groundbreaking 'RunwayCam #withGalaxy' technology. This is a first in blending event glamour with perfect smartphones for media sharing.

Influencer Insights

Influencer Haley Kalil, a proud user of the Samsung Galaxy S26 Ultra, participated enthusiastically in this unique photo shoot experience. She expressed, “As a huge fan of 'The Devil Wears Prada', being part of Team Galaxy and using the Galaxy S26 Ultra while merging the movie world on the red carpet has been the best experience! Sharing my favorite features of the Galaxy S26 series with fellow fans was incredible.”

On social media, Haley documented her preparations for the premiere using features like 'Google Search' which helped amplify her excitement.

Insights from Samsung’s Leadership

Keena Grigsby, Executive Vice President for Marketing at Samsung Electronics America, stated, “Collaborations like this go beyond partnerships; they celebrate intentional innovation and respect diverse customer bases. It's an honor to showcase the appeal of functions like 'Google Search' in such a grand setting as the premiere of 'The Devil Wears Prada 2'.”

Cultural Impact and Storytelling

Lylle Breier, EVP of Partnership Promotion Synergy & Events at Walt Disney Studios, highlighted the importance of this collaboration: “In 'The Devil Wears Prada 2', we want to transcend screen boundaries and create cultural moments. The synergy with Samsung allows us to deliver innovation, style, and storytelling in a contemporary, immersive way to our audience.” He emphasized how this collaboration is an opportunity to enhance the connection with fans through visually stunning content, from the red carpet to social media platforms.

Runway Technology in Action

Samsung and Google have partnered on a series of creative commercials set in the universe of 'The Devil Wears Prada 2', effectively demonstrating how the Galaxy S26 Ultra's Google Search feature can be a lifesaver in a fashion-centric world.

Event Details

Curious if the Samsung Galaxy S26 series is right for you? Visit Samsung.com to prepare for the May 1, 2026 release of 'The Devil Wears Prada 2'.

About 'The Devil Wears Prada 2'

Returning after nearly two decades, the film reunites stars Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci in a vibrant narrative set against New York's fashionable landscape and high-profile offices. Directed by David Frankel, with a script by Lauren Weisberger, this much-anticipated sequel follows the iconic film that redefined a generation in 2006.

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