#Japan #Tokyo #Newman Takanawa #Freckle Donuts #SOW Coffee

Freckle Donuts Launches a Limited-Time Popup at Newman Takanawa

Today marks the opening of a much-anticipated popup store at Newman Takanawa, showcasing Freckle Donuts, a specialty French cruller shop that has been leading the fifth wave of donut trends in Japan. Situated in the impressive two-story Luftbaum located on the 28th and 29th floors of Newman Takanawa, Freckle Donuts is set to charm visitors with its delightful offerings.

Since its opening in Yoyogi Park last year, Freckle Donuts has grabbed media attention through various platforms, appearing on shows like ZIP!, Ousama no Brunch, Mezamashi TV, and Hirunandesu. In April this year, the brand expanded to a new location at Toranomon Hills Station Tower, further delighting customers with its delicious French crullers.

Collaboration with SOW Coffee Roasters

Among its attractions, Freckle Donuts proudly partners with the popular coffee shop, SOW Coffee Roasters, which opened on the South 4F of Newman Takanawa in September. The cafe emphasizes a “Sense of Wonder” by serving selected coffee and tea sourced directly from notable producers around the world.

To celebrate their collaboration, SOW Coffee Roasters has created an original coffee blend to complement Freckle Donuts’ signature French crullers, available exclusively at the Newman Takanawa location.

Special Collaboration Menu

• - Freckle Original Blend Coffee (Ice/Hot): ¥600
• - Café Latte (Ice): ¥600
• - The Amber Tea (Ice/Hot): ¥600

Limited Edition Freckle-kun Merchandise

Fans of Freckle Donuts will be excited to know that their beloved mascot, Freckle-kun, has made its way into merchandise! Praised on social media for its adorable and fluffy design, Freckle-kun will be featured on a variety of original items exclusive to the Newman Takanawa store.

Merchandise Lineup

• - Freckle-kun Charm: ¥700 (Scheduled to launch mid-December)
• - Logo Cap: ¥4,800
• - Logo T-Shirt (Sizes: XS, S, M, L, XL): ¥4,300
• - Logo Sweatshirt (Sizes: S, M, L, XL): ¥6,800

Who is Freckle-kun?

Freckle-kun is a gentle boy shaped like a French cruller. His airy and fluffy design occasionally makes him float away, causing him to hug his knees tightly to stay grounded. However, his joy shines when he sees customers enjoying his donuts, sometimes causing him to lift into the air in celebration!

Variety of Flavors and Gift Boxes

Freckle Donuts offers a variety of flavors, continuously delighting customers with a selection of 7-8 donut types, including regular and seasonal options.

Regular Flavors

• - Freckle Donuts: ¥356
• - Snowy Sugar: ¥324
• - Sugar & Salt: ¥395
• - Custard Cream: ¥432
• - Sencha: ¥378
• - Jersey Milk: ¥471

Limited Seasonal Flavor

• - Apple: ¥496

Gift Box Options
Perfect for holiday gifts or business occasions, the gift box comes in two sizes: 4 assorted donuts and 8 assorted donuts, featuring selections like Freckle Donuts, custard cream, sencha, and sugar & salt donuts.

Craftsmanship Meets Quality Ingredients

In a market filled with thick-textured donuts, Freckle Donuts focuses on creating an airy and lightly chewy French cruller. The secret to their texture lies in the careful selection of locally sourced ingredients. The dough incorporates a rare flour from Tokachi’s Memuro region blended with a special Tokachi flour. Eggs come from Sagamihara in Kanagawa, known for their rich flavor without any unpleasant aftertaste.

The frying oil is meticulously chosen to provide a crisp and light finish, achieved after testing numerous oils. The end result is a unique French cruller that showcases the expertise and creativity of the pastry chefs.

Store Information

• - Name: Freckle Donuts
• - Location: 2-21-1 Takanawa, Minato-ku, Tokyo, NEWoMan Takanawa NORTH LUFTBAUM 28F
• - Hours: 11:00 AM - 8:00 PM (until sold out)
• - Closed: Irregular (Check the website or Instagram for updates)
• - Website: Freckle Donuts
• - Instagram: @freckle_donuts

Contact Information

For inquiries related to press coverage or features, please contact the Freckle Donuts PR office at Contact Form.

Company Overview

• - Company Name: Root Co., Ltd.
• - CEO: Nobuyuki Saruta
• - Headquarters: 16-16 Motoyoyogi-cho, Shibuya-ku, Tokyo
• - Website: root-saru.jp

Root Co., Ltd. operates several popular restaurants, including Fresh Seafood Bistro SARU in Yoyogi Uehara and LODGE BISTRO SARU in Meguro. The company prides itself on creating strong brands and developing local talent through a unique management style.

Nobuyuki Saruta, a graduate of Tokyo Institute of Technology, combines a logical approach with 25 years of restaurant experience. His philosophy offers the expertise necessary to create popular establishments like Freckle Donuts, and plans for expansion are already in the works.