#Japan #Tokyo #Non-Alcoholic #Kirin #Lager Zero

Kirin Unveils the New Non-Alcoholic Lager Zero

Kirin Beer Co., led by President Hidetoshi Horiguchi, is set to launch its latest non-alcoholic beer product, "Kirin Honkaku Jozou Non-Alcohol Lager Zero" (hereafter referred to as Lager Zero) on September 30, 2023. To mark this exciting release, a new TV commercial titled "Lager Zero 'HUMAN'" featuring prominent actors Matsushige Yutaka, Eikura Nana, and Mamiya Shotaro will begin airing nationally from the same date.

The new TV commercial is filled with scenes of joy, showing individuals savoring Lager Zero by pouring it into glasses, enjoying its taste, and sharing genuine smiles. The featured trio embodies the happiness that comes from the delicious taste of Lager Zero, crafted using Kirin’s unique lager beer taste method to achieve an exceptional flavor without alcohol.

About the Lager Zero Commercial

Air Date: September 30, 2023

Airing Area: Nationwide

CM Title: Lager Zero 'HUMAN'

15-second version
30-second version

Additional CM Title: Lager Zero 'PRODUCT'

* 15-second version

Exclusive Insights from Star Interviews

In exclusive interviews, Matsushige Yutaka, Eikura Nana, and Mamiya Shotaro share their enthusiastic pairs of favorite foods with Lager Zero, making it clear that the satisfaction of this beverage is evident to everyone.

Matsushige Yutaka Praises its Pairing with Gyoza

Matsushige, who has refrained from alcohol for the past seven or eight years, enthusiastically endorses the pairing of his beloved gyoza with Lager Zero. He emphasizes, "With this beverage, you won't need anything else," and notes with gleaming eyes, "You can totally declare that non-alcohol pairs perfectly with gyoza. Everyone should try gyoza with Lager Zero!" He fully believes that anyone who picks it up and tries it will understand the delight.

Mamiya Shotaro Exclaims About its Compatibility with Mapo Tofu

Mamiya expressed his excitement while faced with eight variations of mapo tofu during the filming. He shared that he always orders mapo tofu at new restaurants. His enthusiasm continued as he explored how well Lager Zero pairs with this dish, explaining, "You’ll see for yourself!" He believes that experiencing it firsthand transcends any description.

Eikura Nana Shares Her Love of Beer with Fried Chicken

Eikura openly admits to having a passion for beer that might exceed common understanding—"I'm about 300 times more into beer than you might think!" Her happiness was infectious as she paired Lager Zero with her favorite home-cooked fried chicken. She remarked, "It truly doesn't feel like a non-alcoholic drink. The aroma of barley is amazing," painting an idyllic picture of life with Lager Zero.

Meet the Stars Behind the Commercial

Matsushige Yutaka

Born January 19, 1963, in Fukuoka, Matsushige is an acclaimed actor known for his wide-ranging work across films, dramas, and theater. His role in the hit drama "Kodoku no Gurume" has garnered him immense popularity, and he continues to thrive in projects such as NHK's "Dousuru Ieyasu" and upcoming animated films.

Eikura Nana

Born February 12, 1988, in Kagoshima, Eikura first captured attention in NHK’s morning drama "Hitomi". Her career features award-winning performances and a diverse range of roles in both film and television. She recently founded her own company, newnow, where she serves as CEO.

Mamiya Shotaro

Born June 11, 1993, in Kanagawa, Mamiya debuted in 2008 and has since claimed accolades for his performances in major dramas and films. He is recognized for his dynamic range and has several significant projects lined up for the coming years.

Lager Zero Product Overview

Production Method: Employing a unique lager beer taste method, Lager Zero effectively retains the rich flavors and bitterness that characterize traditional lagers while eliminating alcohol.

Flavor Profile: Each sip of Lager Zero gloriously balances the hearty taste of barley and the refreshing aroma and bitterness of hops, offering a smooth and satisfying experience akin to drinking traditional beer.

Packaging: The can features a sophisticated deep red finish with a matte texture, complemented by the Lager Zero logo and a design that conveys quality, fitting for an authentic beer experience.

1. Product Name: Kirin Honkaku Jozou Non-Alcohol Lager Zero
2. Release Area: Nationwide
3. Launch Date: September 30, 2023
4. Can Size: 350ml
5. Price: Open Pricing
6. Alcohol Content: 0.00%
7. Manufacturing Facility: Kirin Beer Nagoya Factory