#Germany #Berlin #TCL #Joy Beune #Alex Vinatzer

TCL Welcomes Team Ambassadors at IFA 2025

On September 6, 2025, TCL, a global leader in consumer electronics and an official partner of the Olympics and Paralympics, warmly welcomed its team ambassadors, Joy Beune and Alex Vinatzer, at the IFA 2025 exhibition in Berlin. This event marked a significant moment as both athletes interacted with fans and explored TCL's innovative product offerings that embody performance and design aligned with Olympic values.

Joy Beune, the Dutch speed skater and World Champion, alongside Italian alpine skier Alex Vinatzer, both recognized as promising European winter sports athletes, kicked off their partnership with TCL. Their appearance solidified the brand's commitment to inspire sports success through technology. During their visit to the NXTHOME™ zone, Beune and Vinatzer had the opportunity to experience TCL's latest innovations, including the C9K Premium QD-Mini LED TV, the immersive Z100 FlexConnect speaker, the intelligent FreshIN 3.0 air conditioner, the Super Drum washing machine, and a built-in refrigerator.

The athletes also participated in social media content creation and media interviews where they shared insights about pushing their limits both on the slopes and off, as well as how technology integrates into their daily training and recovery routines. This activation forms part of TCL's broader partnership with the International Olympic Committee (IOC) in audiovisual and home appliance categories, extending through to 2032. This partnership emphasizes TCL's dedication to bringing people from diverse cultures and generations together through the power of sports. TCL products are set to enhance experiences for fans and athletes alike at the Olympic and Winter Olympic Games, with contributions ranging from digital displays to essential appliances in the Olympic Village.

Joy Beune stated, “It was fantastic to be part of IFA 2025 with TCL and see their latest innovations. The energy at the booth was truly inspiring, with interactions among fans and observing how TCL technology can enhance daily routines.” Alex Vinatzer added, “TCL's message of inspiring greatness resonates deeply with what it means to train, compete, and improve as an athlete. I am proud to be part of the TCL team and look forward to what this partnership will bring.” Both athletes are expected to feature in upcoming TCL campaigns as we approach the Milan Cortina 2026 Winter Olympics.

About TCL

TCL Electronics specializes in research, development, and manufacturing of consumer electronics, including televisions, audio devices, smart home products, and appliances. Our product line seamlessly blends thoughtful design with innovative technology to inspire excellence, delivering features and meaningful experiences that must-have. As one of the largest global consumer electronics brands, our vertically integrated supply chain and state-of-the-art display panel manufacturing help bring innovations to everyone. For more information, visit TCL.

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