#Japan #Tokyo #Exia #Pia Jour #Moist Wash

Introducing Pia Jour Moist Wash

The delicate area care brand Pia Jour, developed by EXIA Co., Ltd. based in Shinjuku, Tokyo, is set to launch its new product, Pia Jour Moist Wash, on April 1, 2026. This launch aims to make intimate area care more approachable for women, introducing a gentle yet effective body soap specifically designed for daily use.

The Moist Wash: A Closer Look

Pia Jour Moist Wash is a liquid body soap enriched with amino acid-based cleansing ingredients. This formulation is crafted to address the common concerns many women face regarding their intimate areas.

Key Features:

• - Gentle on the Skin: The formula is designed for sensitive skin and is safe for use on the entire body, including delicate regions. It's so mild it can even be used on babies.
• - Convenient Size: With a generous capacity of 400ml priced at 1,480 yen (excluding tax), it promotes everyday body care with ease.
• - Moisturizing Benefits: In addition to hydrating ingredients like hyaluronic acid and plant-derived lactic acid bacteria, it also includes skin-conditioning agents such as Vitamin C and niacinamide to combat dryness and dullness caused by lack of moisture. This addresses concerns related to odor and dryness, fostering a healthier skin environment.

Natural and Safe Ingredients

The Pia Jour Moist Wash is formulated with twelve additive-free components, prioritizing skin safety.

Fragrance Technology

In line with its commitment to comfort, the wash features functional fragrance technology. Utilizing 100% natural origin scents that are Cosmos, vegan, and Ecocert certified, it effectively reduces unpleasant odors while creating a soothing bathing experience with a mild aroma.

Trial Set: A Perfect Introduction

Alongside the launch of the Moist Wash, EXIA is also introducing a trial set that includes its celebrated Woman Body Foam and Woman Gel in travel-friendly sizes at a price of 1,250 yen (excluding tax). The foam has won accolades as a best cosmetic item from