Introducing LOSS IS MORE GIN FUKUOKA FLOWER SHOW Special Edition
In an admirable blend of sustainability and craftsmanship, LOSS IS MORE Inc., based in Fukuoka, Japan, has unveiled a limited-edition gin crafted from the vibrant flora showcased at the first-ever Fukuoka Flower Show 2026. This unique spirit, known as "LOSS IS MORE GIN FUKUOKA FLOWER SHOW Special Edition," captures the essence of the flower festival while addressing the issue of floral waste.
The Fukuoka Flower Show, part of the city's "One Person, One Flower Movement," featured an impressive variety of floral displays, including large-scale installations and immersive exhibits with thousands of fresh flowers. Following this grand event, LOSS IS MORE Inc. took it upon themselves to collect the decorative flowers that were no longer functional and create a refined craft gin. This innovative approach not only pays tribute to the festival but also allows the beauty of these flowers to continue living in a new form.
A Sustainable Craft Gin Experience
Beginning on May 1, 2026, customers can find this exquisite gin available for pre-sale on the LOSS IS MORE official online store, with a retail launch set for May 6 at the Daimaru Fukuoka Tenjin Store. With just 300 bottles produced, this limited run highlights the company's commitment to sustainability through its upcycling practices.
The botanicals in this gin include three types of flowers that added to its distinctive aromatic profile: roses, carnations, and snapdragons. The company has masterfully combined these with 17 other botanicals, including juniper berries, to create a complex and inviting aroma. This blend not only embodies the celebratory spirit of the flower show but also makes for a perfect gift for Mother's Day, making it a desirable choice for anyone looking to express their gratitude.
The Crafting Process
The foundational spirits for this craft gin are made from a shochu distilled from sake lees sourced from Saga Prefecture. The distillation took place at Ethical Spirits, located in Tokyo's Kuramae district, where the essence and vibrancy of the flower festival have been perfectly encapsulated into every bottle. This meticulous process guarantees that consumers experience the festival's atmospheres, such as the freshness and beauty represented by the flowers themselves.
Product Information
- - Product Name: LOSS IS MORE GIN FUKUOKA FLOWER SHOW Special Edition
- - Type: Spirits
- - Alcohol Content: 42%
- - Volume: 700ml
- - Retail Price: ¥6,600 (tax included)
- - Limited Quantity: 300 bottles
The launch event will not only include the sale of this unique gin but also an in-store tasting with Shota Ogawa, the CEO of LOSS IS MORE. This event is scheduled to take place in the “Grandselcurl” wine and spirits section located on the basement level of the Daimaru Fukuoka Tenjin Store from May 6 to May 10, 2026.
Why Choose LOSS IS MORE GIN?
The ongoing issue of flower waste results in millions of tons being discarded each year, and this innovative gin offers a sustainable solution. By transforming discarded flowers from a major celebration into a luxurious spirit, LOSS IS MORE Inc. is demonstrating how businesses can contribute meaningfully to environmental sustainability. This gin isn't just a drink; it's a story—a narrative of care for our environment and a celebration of beauty that can be shared.
In conclusion, the LOSS IS MORE GIN FUKUOKA FLOWER SHOW Special Edition represents a monumental step in marrying sustainability with the art of spirit making. Whether for personal enjoyment or a heartfelt gift, this gin invites the customer to cherish the vibrant floral history while enjoying a premium crafted beverage.
For more information, you can visit the official website at
LOSS IS MORE and the Daimaru Fukuoka Store at
Daimaru Fukuoka.