#United States #AI Technology #Salt Lake City #Sorenson #Deaf Community

Sorenson's Vision for 2025

A New Direction Under Leadership

Sorenson, recognized globally as the leading provider of communications solutions for the Deaf and hard-of-hearing, has announced a pioneering growth strategy steering towards 2025. Under the helm of new CEO Paget L. Alves, who took office in December 2024, the company outlines three primary objectives aimed at enhancing communication accessibility for the Deaf community.

Core Growth Strategies

Alves emphasizes the need to:
1. Expand the product portfolio specifically designed for Deaf and hard-of-hearing individuals.
2. Diversify services to include one-to-many language translation for broader accessibility.
3. Invest in advanced AI technologies to develop automated sign language translation capabilities.

In a statement, Alves highlighted, "We're combining essential elements of AI technology through our recent acquisitions of OmniBridge and Hand Talk, aimed at making automated sign language translation a reality." This strategic integration not only aims to engender a more inclusive communication framework but also diversifies Sorenson's translation offerings, allowing for multilingual services capable of addressing the needs of corporations, universities, and large events.

Meeting the Needs of the Deaf Community

Accessibility is paramount. Sorenson is dedicated to ensuring that the Deaf community can communicate effectively around the clock. As the primary provider of Video Relay Services (VRS) in this sector and the largest employer of sign language interpreters, Sorenson has a solemn commitment to achieving functional equivalence in communications. The integration of AI technology seeks to mitigate the challenging logistics and economic constraints of delivering these services 24/7, especially during emergencies or periods requiring interpreters.

Wendy Adams, the Chief Relationship Officer at Sorenson and a Deaf individual herself, points out the critical feedback received from the community, which aids in shaping their offerings. "There are numerous unmet needs that our community faces, particularly when VRS may be unavailable. These AI-driven enhancements will significantly improve communication experiences and overall quality of life for our users," she stated.

Sorenson’s investments emphasize a strong dedication to its employees, maintaining its status as a preferred employer in the communication sector. The company is proud to have the largest workforce of sign language interpreters and numerous Deaf professionals, including Children of Deaf Adults (CODAs).

A Legacy of Innovation

Since its inception, Sorenson has prioritized the needs of the Deaf and hard-of-hearing community. The company has a rich history of harnessing technology to eliminate the communication technology gap. Notably, Sorenson revolutionized the VRS industry with the invention of the videophone.

The CEO's long-term vision includes a commitment to responsibly advance innovative technologies that deliver substantial benefits to customers while also focusing on environmental, social, and governance (ESG) concerns. Sorenson continually assesses its impact through various initiatives aimed at reducing its carbon footprint, confronting accessibility challenges for Deaf employees, and implementing supplier diversity programs.

Conclusion

In summary, Sorenson stands at a pivotal moment as it prepares to roll out its ambitious growth strategy for 2025. With a focus on leveraging technological advancements to improve accessibility and communication for the Deaf community, the company aims to reinforce its position as a leader in the sector while upholding its foundational mission of empowering the community it serves.