#Japan #Tokyo #All Hearts Company #Baguette Rabbit #Brown Rice Bread

A First in the World of Bread: Baguette Rabbit's Brown Rice Bread

Baguette Rabbit, a popular bakery chain in Japan known for its exquisite bread offerings, is excited to introduce its first-ever brown rice bread, aptly named "Shit Tory Brown Rice Bread." To celebrate this monumental release, the product will be available for a limited time from September 1, 2026, at all Baguette Rabbit locations across the country.

The Perfect Combination

Using 100% domestic butter and milk, this new bread boasts a perfectly balanced recipe that highlights the rich flavors of its ingredients. The bread is not just a delicious treat; its unique moist texture and nutty brown rice aroma makes it a standout choice for anyone looking to elevate their breakfast.

Unlike their flagship high-hydration bread “Boul,” this new addition will feature an even higher hydration rate, crafted without adding any water but utilizing 100% milk instead. This innovative approach results in a delightful texture that melts in your mouth—a true treat for all ages, from children to adults.

A Focus on Health and Flavor

The "Shit Tory Brown Rice Bread" isn't just another loaf on the shelf; it's specially designed for health-conscious consumers. By adjusting the brown rice flour ratio to 20%, Baguette Rabbit has mastered a balance that doesn't compromise on flavor or texture. The result is an inviting sweetness and a soft, fluffy texture that appeals to a wide demographic. Enjoy this bread plain or topped with your favorite jam or cream cheese.

Additionally, opting for a half-size version makes it easier for people to indulge without feeling guilty. It promises to make every morning a little more special.

The Journey to Creation

Baguette Rabbit was founded in 2010 in Nagoya and has developed a rich repertoire of signature products over the years. This new brown rice bread is the result of extensive trial and testing aimed at introducing a health-conscious option that would still appeal to all bread lovers.

Having previously succeeded with popular items like the "Boul" and those made from locally ground flour, Baguette Rabbit's team recognized a growing demand for nutritious yet delicious bread. Thus, the brown rice bread was born, defying previous perceptions of brown rice bread being dense or dry.

By incorporating 100% Japanese butter and milk into the recipe, the bread achieves a soft, moist texture, inviting everyone to give it a try. With emphasis on simplicity and flavor, it remains true to the brand's commitment to quality.

Celebrating Culinary Craftsmanship

The dedication and innovation of Baguette Rabbit are evident in every loaf of bread they produce. Their ability to marry traditional baking techniques with cutting-edge ideas ensures that each product is as delightful as it is wholesome. Baguette Rabbit has earned recognition for its theme of creating a “dish of happiness,” making every bite a source of joy.

With this launch, Baguette Rabbit aims to reach even more customers by providing them with a reliable example of a staple they can enjoy daily, nurturing both heart and health through good food.

Don't miss the chance to taste this unique brown rice bread—the culmination of devotion, flavor, and a commitment to healthful eating. Visit Baguette Rabbit starting September 1, 2026, to grab this exceptional new product before it sells out!

Important Details

Sales Period: From September 1, 2026, to October 31, 2026.
Price: 650 yen (including tax) for a full size / 330 yen (including tax) for a half size.
* Availability: This product will be sold until supplies last.

For more information about Baguette Rabbit and their product line, visit the official website or follow them on Instagram.