#Japan #Tokyo #MIXI #Sota Yamamoto #Figure Skating

MIXI's New Collaboration with Sota Yamamoto

In an exciting development for the world of figure skating, MIXI, a prominent Japanese company, has officially signed a partnership agreement with talented athlete Sota Yamamoto. This collaboration marks a significant step for both MIXI and Yamamoto, who has shown incredible resilience and talent in his career.

Sota Yamamoto, born on January 10, 2000, in Osaka, has a remarkable history in the sport. Despite having faced severe challenges, including two fractures and three surgeries, he made a stunning return to competitive skating during the 2017-2018 season. This comeback was only the beginning; during the 2022-2023 season, he achieved notable accolades that included a silver medal at the ISU Grand Prix Final and a championship victory at the Winter World University Games. His hard work has culminated in his first selection to the World Championships team.

Yamamoto continued his impressive streak into the 2023-2024 season, achieving a victory at the ISU Grand Prix Series event in Canada and securing third place at the All-Japan Figure Skating Championships after ten attempts. These accomplishments have led to his inclusion in the Four Continents Championships, signaling a bright future ahead for this young athlete.

MIXI is committed to supporting Sota Yamamoto's journey as he seeks to excel on the global stage. The company aims to create opportunities and spaces that inspire more people, encouraging them to connect and experience moments filled with joy and surprise. This alignment of mission not only emphasizes talent but also how collaboration can enhance the human experience.

Sota Yamamoto expressed his enthusiasm about joining MIXI's roster of athletes, stating, "I am very excited to receive support from MIXI. I will strive to show my gratitude through my performances and continue to work towards my goals."

Sota Yamamoto's Profile

Sota Yamamoto began skating at a young age and has rapidly progressed through the ranks. His achievements during his junior years include a bronze medal at the 2015 World Junior Figure Skating Championships and a gold medal at the 2016 Youth Olympics, showcasing his potential early on.

In 2022, Yamamoto captured silver at the ISU Grand Prix Final and made headlines again in 2023 with a groundbreaking victory at the ISU Grand Prix Series in Canada. He continues to make an impressive mark on senior-level competitions, establishing himself among the world's elite skaters.

Major Competitions and Results

2014-2015

• - World Junior Championships: 3rd Place

2015-2016

• - Youth Olympics: 1st Place

2022-2023

• - ISU Grand Prix France: 2nd Place
• - ISU Grand Prix NHK Trophy: 2nd Place
• - ISU Grand Prix Final: 2nd Place
• - Winter World University Games: 1st Place
• - World Championships: 15th Place

2023-2024

• - ISU Grand Prix Canada: 1st Place
• - All-Japan Championships: 3rd Place
• - Four Continents Championships: 4th Place

By partnering with a rising star like Sota Yamamoto, MIXI is not just investing in his career but also fostering a vision of enriched communication and emotional connection worldwide. As the company strives to create meaningful interactions, they continue to honor their purpose of connecting hearts and spreading joy.

For more information about MIXI and their initiatives, visit their official website at MIXI.

Note: The names, trademarks, and logos related to MIXI are the property of MIXI Inc. and are protected by applicable laws.