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Bell System 24 and AVILEN's Innovative Collaboration

In a groundbreaking move, Bell System 24 Holdings, headquartered in Tokyo, has announced its collaboration with AVILEN, a company distinguished by its pool of around 400 AI engineers and customized AI development capabilities, to launch a new joint venture focused on the establishment of an AI agent-integrated Business Process Outsourcing (BPO) model. This venture is slated to become operational by April 2026.

The Rationale Behind the Formation

The rapid advancement of Generative AI and AI agents has surfaced several challenges for numerous companies. Often, businesses struggle to identify how to leverage these technologies effectively or fail to realize tangible benefits post-implementation due to a lack of expertise. This new joint venture aims to bridge this gap by integrating AI agents into BPO services to drive transformative business processes through a pragmatic approach.

In December 2025, Bell System 24, AVILEN, and Itochu Corporation previously established a partnership to furnish a comprehensive service ranging from the customization of AI agents to their operational implementation. The formation of this joint venture will synergize the developmental capabilities of AVILEN with the operational insights of Bell System 24, allowing for a more dynamic and cost-effective approach to AI implementation in various business contexts.

Core Business Offerings

The joint venture will focus on several key areas:

1. DX Consulting: Redesigning business processes and system architecture in preparation for AI implementation.
2. Customized AI Development: Tailoring AI solutions to meet the distinct challenges faced by individual companies while also developing SaaS services tailored to specific industries.
3. BPO Services: Providing operational support for maintaining and enhancing AI model accuracy, including AI tuning services.
4. Educational Services: Offering educational content aimed at enhancing AI literacy and practical skills among clients.

Future Outlook

The joint venture aims to foster the development of new AI agent-integrated BPO services, leveraging the combined strengths and expertise of both Bell System 24 and AVILEN. This partnership not only enhances operational capabilities but also seeks to nurture specialized talent proficient in AI implementation and operation within the organization.

With a target to provide services to 200 companies by the end of fiscal year 2030, the new company is poised for significant expansion. As the collaboration unfolds, both companies foresee substantial contributions towards strengthening corporate competitiveness through innovative AI projects that address the unique needs of businesses.

Joint Venture Details

Company Name: BA Intelligence, Inc.

• - President: Seiji Suzuki
• - Vice President: Kotaro Takahashi
• - Establishment Date: March 17, 2026 (Proposed)
• - Operational Start Date: April 1, 2026 (Proposed)
• - Capital: ¥150 million
• - Shareholders: Bell System 24 Holdings (51%), AVILEN (49%)
• - Headquarters: 4-1-1 Toranomon, Minato-ku, Tokyo (inside the head office of Bell System 24 Holdings)

Bell System 24, since launching Japan’s first comprehensive call center service in 1982, has been at the forefront of communication infrastructures for various enterprises and has solidified its status as an industry standard in BPO by evolving into a comprehensive BPO partner that merges advanced human capital with cutting-edge technology. With a commitment to innovation and communication, Bell System 24 aims to create new solutions that respond to societal needs, contributing to a sustainable society alongside its clients.

For more detailed information, please visit Bell System 24.