#USA #Women's Health #Bloomingdale #Fitness Campaign #Jessie Diggins

NOW® Unveils 'Start Now' Campaign Featuring Jessie Diggins

BLOOMINGDALE, Ill., June 1, 2026 – After nearly six decades of promoting a healthy lifestyle, NOW® has launched an inspiring campaign titled "Start Now." The campaign features none other than Jessie Diggins, a four-time Olympic medalist and now an ultramarathon runner, as she embarks on a fresh journey following her successful career in cross-country skiing. This initiative not only highlights Diggins' transition into a new sport but also focuses on instilling consistent and trusted habits for health and wellness.

Jessie's involvement is emblematic of the campaign's commitment to showcase female role models in health, as she is joined by a lineup of esteemed women in wellness: Celebrity Yoga and Meditation Expert Kristin McGee, NY Times Bestselling Author Elyse Kopecky, NourishMoveLove Fitness Platform Founder Lindsey Bomgren, and Registered Dietitian Nutritionist DJ Blatner. Together, they provide real insights into their daily routines and what it takes to create meaningful habits that enhance well-being.

A Closer Look at the Experts

Jessie Diggins offers a candid look into her life as an athlete making a shift in her training regimen. "I’ve had to change my mindset completely as I adapt to ultramarathons. Understanding my body's needs for recovery and nutrition has become more crucial than ever," said Diggins. She emphasizes that the support and resources from NOW are integral to her daily routine as she prepares for the demanding hours ahead.

Diggins has opened up about her recovery rituals that include soothing essential oils and high-quality supplements to help her stay at her best. Elyse Kopecky shares her meal prep strategies featuring nourishing ingredients such as NOW's Pumpkin Seed Protein Powder, aiming to keep Diggins fueled before and after workouts. Meanwhile, McGee emphasizes quick, nutritious breakfasts like her 2-minute oatmeal to cater to fellow busy mothers and individuals looking for convenience.

Lindsey Bomgren discusses the importance of maintaining consistent habits, such as a weekly ritual of replenishing her supplements, which helps her stay committed to her fitness practices. Furthermore, DJ Blatner showcases sports supplements designed to simplify hydration and strength goals, eliminating overwhelm from fitness journeys.

Inspiration and Engagement

The campaign is not solely about the athletes; it is a movement that encourages everyone to start taking actionable steps towards better health. Viewers are invited to follow the expert journeys on NOW's social media channels for ongoing ideas and motivation. Additionally, the campaign features an exciting chance to win a grand wellness sweepstakes valued at nearly $5,000. This exclusive opportunity includes a trip to Boston, where one lucky winner may meet Jessie Diggins, a year-long subscription to McGee's movement app, and wellness essentials from NOW.

In a further effort to mobilize the community, NOW has teamed up with MapMyFitness for the #StartNOW Challenge, promoting active participation. Participants who log 25 workouts by July 31, 2026, can enter to win a wellness bundle valued over $400. This initiative is tailored towards creating a supportive fitness community and encourages everyone to integrate movement into their lives meaningfully.

A Commitment to Women’s Health

NOW® has also pledged a contribution of $10,000 to the SeekHer Foundation, further demonstrating their commitment to women’s health and mental wellness in sports. As they continue to produce over 1,500 premium products that cater to overall wellness, NOW remains dedicated to promoting safe, effective, and trustworthy solutions for healthy living.

The Start Now campaign reflects the brand's longstanding values of empowerment and support, urging individuals to embrace small changes that can lead to substantial transformations. Follow along at nowfoods.com/startnow for daily inspiration, expert tips, and more to help you thrive on your wellness journey.