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Imagina's Seminars: A Game-Changer in Shikoku's Labor Market

In June 2026, Imagina held a groundbreaking series of seminars across the four prefectures of Shikoku: Kagawa, Tokushima, Kochi, and Ehime. The event, titled "Inner Branding Seminars for Executives," attracted a significant number of business leaders and HR professionals from prominent companies in the region. This surge in attendance comes at a critical time when Shikoku's economy faces a severe workforce crisis, as highlighted by a recent survey from Teikoku Databank revealing that 52.7% of companies in the region are experiencing shortages of full-time employees.

Understanding the Challenges

Shikoku has long been home to many technologically advanced companies. However, a paradox exists: while these companies possess exceptional skill sets, young professionals tend to leave after only a few years. Research indicates a dramatic shift in the priorities of younger workers; their criteria for selecting an employer have transitioned from traditional values such as wages and job security to desires for challenge, growth, and a sense of pride in their work. This ideological gap contributes to a worrying trend of workforce drain, particularly as Ehime Prefecture faces a decrease of approximately 80,000 in its working-age population over the last decade.

Innovative Approaches from Cambridge University

To address these issues, Imagina introduced the groundbreaking "Cambridge Personal Psychology and Behavioral Traits Assessment." This innovative tool leverages cutting-edge psychometrics to facilitate a shift from management styles reliant on "experience and intuition" to more data-driven methodologies. By gauging employees' emotional intelligence and their alignment with corporate values, the assessment aims to mitigate common reasons for employee turnover, such as interpersonal issues, thereby fostering a psychologically safe work environment devoid of mismatches.

The Power of Inner Branding

One of the most impactful revelations from the seminars was the introduction of "Inner Branding" as a crucial strategy for enhancing employee retention. Imagina emphasizes the importance of connecting a company's core purpose to the individual values of its employees. When this alignment is achieved, employees transform into passionate advocates for their company, resulting in a 50% reduction in turnover rates and a threefold increase in average retention periods. This paradigm shift enables organizations to see recruitment costs as investments in future profitability, rather than mere expenses.

Open Consultation for Business Leaders

The seminars were met with overwhelming enthusiasm, prompting Imagina to offer tailored, free 60-minute consultations for executives and HR managers facing unique challenges. Drawing from their extensive experience in organizational transformation with over 3,000 successful cases, expert consultants will provide insights across four key areas: recruitment, organizational systems, employee training, and public relations.

For detailed inquiries, interviews with representatives including CEO Sekino, or consultation requests from participating companies, feel free to reach out through the following contact points.

About Imagina

Imagina is a branding company dedicated to fostering organizational change and talent development through inner branding. With a philosophy that "brands are created by the employees who work there," they have successfully assisted over 3,000 organizations across a variety of industries, including manufacturing, construction, healthcare, and local governments. Their unique methods are designed to deeply embed corporate values within an organization.

Official Website: Imagina

Contact for Inquiries:
担当：青江 美波
TEL：03-3511-5525
FAX：03-3511-8228
MAIL：[email protected]