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Launch of Amatellus: The Bridge Between Local and Global Golf

Golf Tourism Japan, based in Shibuya, Tokyo, is embarking on an exciting new venture with the development of its partnership program named Amatellus. Scheduled for a formal release within this year, this program aims to foster collaboration between regional golf courses, businesses, and individual partners to create mutual value. With the brand message 'TELL US WHERE TO PLAY', Amatellus strives to accelerate regional revitalization and rejuvenate Japan's golf culture by serving as a link between domestic and international demand.

Japan boasts one of the world's highest numbers of golf courses. However, the country's rich golf resources have existed in silos across different regions, leading to a scattered appeal that lacks a cohesive tourism strategy. This fragmentation has resulted in insufficient visibility in overseas markets, leaving the demand from international tourists unmet. Golf Tourism Japan has been actively working to bridge these gaps through practical engagement between localities and international audiences. The design of the Amatellus program seeks to amalgamate these invaluable assets into a globally relevant offering that elevates inbound golf tourism to unprecedented heights.

Named after Amaterasu, the sun goddess in Japanese mythology, Amatellus symbolizes an entity that brings light. The name embodies the aspiration to illuminate the latent value within regions and guide it to the global stage. The phrase 'Tell us' carries a dual significance: one aspect allows travelers to freely express where they wish to play, thus capturing their desires; the other aspect involves partners sharing unique local perspectives on where players should tee off or visit. By merging these notions of light and voice, Golf Tourism Japan aims to foster a new value in travel, utilizing golf as a universal language.

Amatellus is envisioned not merely as a program, but as a forward-thinking co-creation brand that connects Japan with the rest of the world. Golf Tourism Japan invites a diverse range of stakeholders to contribute to this innovative initiative, resulting in a collection of experiences that reflect both local uniqueness and international appeal.

Looking Ahead

As the launch date approaches, Golf Tourism Japan remains committed to enhancing the landscape of golf tourism in the country. With a focus on collaboration, creativity, and cultural exchange, Amatellus intends to create memorable experiences for both visitors and local partners alike. Whether you’re an avid golfer seeking your next adventure or a local business looking to connect with the global market, Amatellus is poised to redefine the golfing experience in Japan.

For inquiries about general information or collaboration opportunities, please visit our contacts section.

About Golf Tourism Japan

Company Name: Golf Tourism Japan, Inc.
Location: 4-3-27-604 Shibuya, Tokyo
CEO: Takafumi Kojima
Established: January 2024
Business Activities: Golf tourism initiatives; support for regional revitalization projects
Official Website: Visit Here