#Japan #AI Impact #Tokyo #B2B Marketing #Lead Acquisition

Free Webinar on B2B Marketing Strategies

On July 30, 2026, LANY, a leading digital marketing support company based in Shibuya, Tokyo, is set to host an insightful webinar dedicated to understanding and optimizing B2B marketing strategies amidst the rising lead acquisition costs that companies currently face. This informative session aims to explore new strategies for generating quality business discussions and provide a comprehensive comparison of various B2B marketing initiatives.

In today’s digital landscape, the rapid adoption of AI has drastically transformed how potential clients conduct research. Gone are the days when prospects would click through Google search results methodically. Consequently, the cost per click and the cost per acquisition (CPA) for leads have surged, forcing marketers to rethink traditional tactics that no longer yield profitable results. The era of chasing sheer lead quantity is over; the current focus must shift to building effective communications with acquired leads to enhance conversion into business discussions.

This comprehensive webinar will examine various pivotal B2B marketing efforts such as web advertising, exhibitions, webinars, and outbound marketing from the perspective of efficiency in generating business conversations. Detailed benchmarks for realistic conversion rates and criteria to maximize cost performance will be discussed, equipping attendees with the necessary insights to improve their strategies.

Typical challenges that many B2B marketing and sales leaders face include:

• - High lead numbers, but low conversation rates.
• - Ever-increasing CPA, complicating future investment decisions.
• - The need to break free from advertising dependency and identify actionable strategies that lead to meaningful discussions.

During this webinar, attendees will have the unique opportunity to discover effective strategies and find solutions tailored specifically for their companies, paving the way to success in navigating these challenging times.

Event Details

• - Date: July 30, 2026
• - Time: 10:00 AM - 5:00 PM

Webinar Highlights

The event's sessions will feature a thorough comparison of various B2B initiatives focused on efficiency in generating discussions. Key aspects will include:

• - Raw conversion rates from each scheme
• - Selecting the right activities to maximize cost performance

LANY's Featured Session

• - Time: 2:20 PM - 2:45 PM
• - Topic: How AI is Changing Business Discussion Outcomes and How to Approach Leads Acquired through AI

As more than 20% of leads are now generated through AI, understanding the implications this has for business conversations is critical. We will share insights gathered from real cases, where competitive losses were linked to the influence of AI-driven comparisons, particularly through platforms like ChatGPT. Knowing how your company is presented in AI search results can truly be the deciding factor in securing business discussions.

Registration

To participate, please fill out the application form located at the following URL:
Apply here

• - Cost: Free
• - Capacity: 1000 participants

Participation Steps

1. Complete the application form above.
2. If registration exceeds capacity, a lottery will be conducted. Participants will be notified of their status by 12 PM one business day before the event.
3. Successful applicants will receive additional information via email, including access instructions and the participation URL.
4. On the day of the event, access the provided URL to join.

Important Notes

• - The event access URL will be sent via email shortly before the event date.
• - Ensure that emails from "osslabo.com" and "majisemi.com" are not flagged as spam in your settings.

• ---

About LANY Inc.

LANY is not just a digital marketing support company; we are your growth partner committed to your long-term success. Based in Shibuya, Tokyo, we offer multifaceted support for business growth through advanced digital marketing strategies, including SEO/LLMO (AI search optimization), content marketing, and web advertising management. We go beyond mere consultancy, integrating deeply into our clients' teams to provide comprehensive support from strategy development to implementation and ongoing improvement.

Company Details

• - Company Name: LANY Inc.
• - Website: LANY Official Site
• - Location: 5-27-5 Sendagaya, Shibuya-ku, Tokyo, Japan, Link Square Shinjuku 16F WeWork

• ---

For interview inquiries regarding this event, please contact:

• - Contact Name: Yuki Sakita
• - Email: [email protected]