#Winter Collection #LILY BROWN #Hearts2Hearts

LILY BROWN and Hearts2Hearts: A Stylish Collaboration

In an exciting new venture, LILY BROWN, a celebrated women's fashion brand managed by Mash Style Lab, will team up with the newly debuted girl group Hearts2Hearts for an annual project set to kick off in October 2025. This collaboration brings together global appeal and fresh sensitivity, promising fashion enthusiasts an engaging experience.

Project Launch Details

The collaborative project is scheduled to launch on October 21, 2025, at noon (12:00 PM JST), with a special page on the official LILY BROWN online store and the USAGI ONLINE department store showcasing the first collection. This winter collection will celebrate the unique aesthetics and immense possibilities of the Hearts2Hearts group, featuring all eight talented members: JIWOO, CARMEN, YUHA, STELLA, JUUN, A-NA, IAN, and YE-ON.

Starting from October 22, 2025, at noon (12:00 PM JST), fans will be able to pre-order items from this exciting winter collection. Additionally, a special campaign will take place from October 22-24, offering a 10% reward point return for MA CARD members who place pre-orders during this period.

A Sneak Peek Into the Collection

The 2025 Winter Collection draws inspiration from classic elegance with a playful twist, aiming to deliver styles that brighten up this special season. Here’s a sneak peek at some highlighted pieces from the collection:

• - IAN: Tops at ¥16,940, Skirt at ¥20,900, Shoes at ¥15,950, and Pierced earrings at ¥3,520.
• - CARMEN: Dress for ¥29,920, Socks for ¥3,300, Shoes for ¥16,940, and Bag for ¥15,950.
• - JUUN: Cardigan priced at ¥16,940, Shirt at ¥30,910, Pants at ¥11,880, Shoes at ¥14,960, and a Hair accessory for ¥6,380.
• - YE-ON: Body suit at ¥14,960, Dress for ¥18,920, Shoes for ¥14,960, and corresponding hair accessory for ¥8,580.
• - STELLA: Knit tops for ¥10,450, Skirt at ¥14,960, Jacket at ¥15,950, and Shoes at ¥14,960, among other accessories.
• - A-NA: Jacket priced at ¥25,960, Blouse for ¥14,960, and various other stylish pieces that embody the spirit of the collection.

Each item reflects the unique blend of vintage charm and modern sensibility that LILY BROWN is known for, ensuring a memorable fall/winter season for fans and fashionistas alike.

About Hearts2Hearts

The group Hearts2Hearts stands out with their enchanting music that conveys diverse emotions and heartfelt messages, connecting with fans around the globe. Their name symbolizes a collective journey towards a larger